FIFA World Cup broadcasters get option to stream matches on YouTube
FIFA, world soccer’s governing body, and YouTube have announced a content partnership for the upcoming men’s World Cup, which will allow …
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NBA swaps PepsiCo for Coca-Cola as official soft drinks partner
North American basketball’s elite NBA has announced a new global partnership with beverage giant Coca-Cola that will see its Sprite …
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Lidl expands UEFA ties to cover men’s national team competitions
Lidl, the German-based international supermarket chain, has struck a new long-term strategic partnership with European soccer governing body UEFA covering …
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Canada, Czech Republic net hosting rights to World Cup of Hockey
North American ice hockey’s NHL has announced Canada’s Calgary and Edmonton, as well as Prague in the Czech Republic, as …
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Cheltenham draws increased attendance, ITV coverage suffers dip
Organizers of the Cheltenham Festival, one of the UK's most prestigious horse racing meetings, have announced that 226,223 racegoers attended …
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NBA swaps PepsiCo for Coca-Cola as official soft drinks partner
North American basketball’s elite NBA has announced a new global partnership with beverage giant Coca-Cola that will see its Sprite …
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Lidl expands UEFA ties to cover men’s national team competitions
Lidl, the German-based international supermarket chain, has struck a new long-term strategic partnership with European soccer governing body UEFA covering …
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Canada, Czech Republic net hosting rights to World Cup of Hockey
North American ice hockey’s NHL has announced Canada’s Calgary and Edmonton, as well as Prague in the Czech Republic, as …
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Cheltenham draws increased attendance, ITV coverage suffers dip
Organizers of the Cheltenham Festival, one of the UK's most prestigious horse racing meetings, have announced that 226,223 racegoers attended …
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Explainer: Why Seko Logistics is investing in ‘dual sponsorship’ at Rangers
The growing internationalization of elite sport has increased the burden on sports teams and properties, many of which have turned …
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Sky once again snaps up Baller League UK pay-TV rights
Baller League, the digital-focused six-a-side soccer concept, has once again renewed its UK broadcast agreement with pay-TV giant Sky.Sky will …
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Jockey Club receives £100m Levy investment to upgrade key racecourses
The Jockey Club, the prominent UK horse racing organization, has unveiled multi-million-pound plans to modernize its portfolio of 15 tracks after …
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ICC brings in Kettle Chips as Women’s T20 World Cup sponsor
The International Cricket Council (ICC) has unveiled the Kettle Chips brand as an official supporter of this year’s ICC Women’s …
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France’s Six Nations title win against England pulls in high viewership
France’s last-gasp win over England to win rugby union’s 2026 Six Nations Championship delivered major audience figures for domestic free-to-air …
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Adidas to face competition as UEFA, Relevent prepare UCL match ball tender
European soccer’s governing body UEFA and its partner agency Relevent Sports are launching an official match ball tender for the …
