Pirelli in as Milan-Cortina sponsor
Pirelli, the iconic Italian tire brand, has signed up to become a commercial partner of the 2026 Winter Olympics and …
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Chicago White Sox agree future sale to Justin Ishbia
Justin Ishbia, a minority owner of NBA basketball’s Phoenix Suns, and the brother of the team’s majority owner Mat Ishbia, …
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SportyTV scores Iris-brokered CWC sublicense
SportyTV, the African free-to-air sports broadcaster, has agreed an exclusive deal with rights holder Iris Sport Media to broadcast the …
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Grundfos and EHF extend Euros sponsorship deal through 2030 editions
The European Handball Federation (EHF) has extended its commercial tie-up with pump manufacturing heavyweight Grundfos until 2030.Through a deal unveiled …
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Stadium naming rights a top priority in Werder Bremen, Infront extension
The Infront sports marketing agency will continue as the exclusive marketing partner for German soccer’s SV Werder Bremen until at …
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Saudi Arabia strengthens FIFA ties with PIF partnership
Saudi Arabia’s Public Investment Fund (PIF), the country’s sovereign wealth investment vehicle, has partnered with global soccer governing body FIFA …
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Hollywood owners and first title sponsor for Australian SailGP team
The Australian team from the international sailing series SailGP has been bought up by high-profile new owners - iconic actors …
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Deal Focus: Rangers acquired by 49ers-backed Cavenagh consortium
The dealOn May 30, an investment consortium led by US insurance magnate Andrew Cavenagh, and backed by 49ers Enterprises, the …
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Seven Network nets exclusive Australian rights to MLC
Seven Network, the Australian commercial broadcaster, has secured exclusive rights in the country to the North American Major League Cricket …
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Premier Sports to air Concacaf Gold Cup for UK audience
UK pay-TV sports network Premier Sports will provide coverage of this summer's Concacaf Gold Cup men's national teams soccer tournament.Premier …
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PFL launches DTC platform to air international leagues in US
The Professional Fighters League (PFL), the international mixed martial arts (MMA) promotion, has launched a new direct-to-consumer (DTC) app to …
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New Era cap fits nicely with MLS
North America's top-tier men's Major League Soccer (MLS) has today unveiled a commercial tie-up with US headwear brand New Era.The …
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Infront makes F1 entry with coverage in the Balkans
Infront, the heavyweight sports marketing agency, has marked its entry into motor racing’s iconic Formula 1 (F1) after securing a …
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Volkswagen returns to partner 2025 UEFA Women’s Euro
German automotive giant Volkswagen has become the latest brand to step-in as a sponsor of soccer’s upcoming 2025 UEFA Women’s …
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As US investors flock, EFL develops international appeal
According to a report by Deloitte, North American investors accounted for 55% of all sport investment activity by volume in 2024.English …
