Man United post record revenue for 2025-26 but losses, debt widen
Manchester United, the English soccer giants, have posted record revenue for the 2025-26 financial year but saw overall losses increase …
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Beyond Hospitality tap Sportfive to sell Euro 2028 packages in Europe
Sports marketing agency Sportfive has won a contract to become the exclusive hospitality sales agent across several European markets for …
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Quartet of senior hires for new-look MotoGP
Motorcycling's top-tier MotoGP series has unveiled four senior new hires as it looks to bolster its back room.Ryan Norys joins …
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Explainer: How Accenture is enhancing NFL business through data and AI
In May 2024, US professional services firm Accenture became the NFL's official business and technology consulting partner in a five-year deal.The agreement focuses …
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F1 renews with Liqui Moly; TCS retains title rights to Jaguar TCS Racing
Motor racing’s elite Formula 1 (F1) series has announced a multi-year renewal of its partnership with German automotive lubricants brand …
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Quartet of senior hires for new-look MotoGP
Motorcycling's top-tier MotoGP series has unveiled four senior new hires as it looks to bolster its back room.Ryan Norys joins …
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Explainer: How Accenture is enhancing NFL business through data and AI
In May 2024, US professional services firm Accenture became the NFL's official business and technology consulting partner in a five-year deal.The agreement focuses …
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F1 renews with Liqui Moly; TCS retains title rights to Jaguar TCS Racing
Motor racing’s elite Formula 1 (F1) series has announced a multi-year renewal of its partnership with German automotive lubricants brand …
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Sportfive extends with Real Madrid and German Ski Association
Heavyweight international sports marketing agency Sportfive has renewed deals with Spanish soccer giants Real Madrid and the German Skiing Association …
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Momento brings NFL portfolio to eight after Steelers, Buccaneers, SIT deals
US-based fan engagement tech platform Momento has continued its expansion across American football’s elite NFL, tying up new agreements with …
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Report: DAZN wins AFCON 2027, CAF Champions League rights in DACH region
International sports-focused streaming service DAZN has reportedly bolstered its sports rights portfolio in the DACH region (Germany, Austria, and Switzerland) after …
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LET hires Two Circles to drive new era of commercial growth
Golf’s Ladies European Tour (LET) has hired UK-based sports marketing agency Two Circles to support its growth ambitions through a wide-ranging …
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IHG becomes latest 2027 RWC partner
The World Rugby governing body has checked in to a partnership with the IHG Hotels & Resorts group, covering next …
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Euroleague Basketball brings in LetsBet as betting partner in Germany
EuroLeague Basketball, the organizer of top European club competitions, has announced a new three-year partnership with online sports betting company …
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Chelsea add Middle East to TMGM’s regional tie-up
Chelsea, of English soccer’s top-tier Premier League, have expanded their commercial partnership with online trading and investment services provider TMGM …
