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Infront agrees ‘landmark’ international LFP media rights deal

Sports and entertainment agency Infront has secured a “landmark” multi-year media rights partnership with the LFP, the French soccer league organizing …

Winners Alliance to handle commercial rights for EuroLeague players

Winners Alliance, the commercial arm of the Professional Tennis Players Association (PTPA), the breakaway tennis union founded by Novak Djokovic, …

CBS enjoys 10% viewership increase for PGA Championship

US national network CBS drew almost 5 million viewers for its coverage of the final round of golf’s PGA Championship …

Channel 4 teams up with YouTube for Paralympics coverage

UK commercial broadcaster Channel 4 will broadcast every televised moment of live sport from the Paris 2024 Paralympic Games on …

Zeekr named mobility partner of Diamond League

Electric vehicle manufacturer Zeekr has been signed up as a sponsor of the Diamond League, athletics’ premier one-day series.Under the agreement, …