Liverpool set to replace Nike with £60m Adidas deal
English soccer giants Liverpool have reportedly agreed a lucrative new long-term kit supply deal with German sportswear giant Adidas from …
English soccer giants Liverpool have reportedly agreed a lucrative new long-term kit supply deal with German sportswear giant Adidas from …
Irish pay-TV sports broadcaster Premier Sports has announced a new partnership with LOITV, the OTT sports service of top-flight soccer …
US streaming television service FuboTV has announced the launch of a set of standalone premium subscription services, enabling its customers …
Sportradar, the sports data and technology heavyweight, has added various additional features and innovative products to its partnership with US basketball’s …
Major League Soccer’s (MLS) regular season has set multiple records across attendance, sponsorship, retail, social media, and digital media across …
US streaming television service FuboTV has announced the launch of a set of standalone premium subscription services, enabling its customers …
Sportradar, the sports data and technology heavyweight, has added various additional features and innovative products to its partnership with US basketball’s …
Major League Soccer’s (MLS) regular season has set multiple records across attendance, sponsorship, retail, social media, and digital media across …
UK pay-TV giant Sky has revealed that it has more than doubled its annual losses year-on-year for the 2023 calendar …
Dutch soccer’s second-tier Eerste Divisie has struck a global betting streaming deal with Infront Bettor, the betting division of the …
Embattled Nordic over-the-top streaming service Viaplay has published its interim financial report for the third quarter of 2024 (July-September), headlined …
The dealSpanish soccer giants Atletico Madrid and nascent Saudi Arabian flag carrier Riyadh Air recently unveiled a significant extension of …
European golf’s DP World Tour and banking giant HSBC have signed an agreement that will see the bank remain as …
Heavyweight sports marketing agency IMG has extended and expanded its international media rights tie-up with Dutch men’s soccer’s top-tier Eredivisie …
Sportswear giant Nike will be the exclusive on-court uniform and apparel provider for the National Basketball Association (NBA) and Women’s …