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Is the Commonwealth Games still relevant in the modern era?
The 2026 Commonwealth Games are currently without a host. The Australian state of Victoria was the original host of the …
FIFA unveils Aramco as latest global partner
FIFA, global soccer’s governing body, has today announced a major global partnership with Saudi Arabian oil giant Aramco.Under a four-year …
F1 launching FAST channel in US to capitalise on major market growth
Formula 1, the iconic international motor racing series, has today unveiled a new, 24/7, subscription-free channel launching for US fans.F1 …
Juventus and Two Circles team up in long-term commercial-focused deal
Two Circles, the international digital-focused sports agency, has announced a five-year partnership with Juventus to collaborate on the top Italian soccer …
LaLiga adds StarTimes as non-exclusive rightsholder in Sub-Saharan Africa
StarTimes, the pay-television operator in Sub-Saharan Africa, has secured non-exclusive English-language rights to Spanish soccer’s LaLiga through the 2028-29 season.The broadcaster will …
Real Madrid brings in Ouro as regional sponsor in multiple markets
Real Madrid, the Spanish soccer giants, have unveiled a new partnership with technology and financial services company Ouro.Under the agreement, …
Explainer: How MLS growth goes beyond the Messi effect
Major League Soccer has seen a significant increase in viewership and attendance in recent years, with season ticket sales and …
Tebas targets LaLiga match in US by 2025-26
LaLiga president Javier Tebas hopes the top Spanish soccer league can stage a regular-season fixture in the US as soon …
Guinness ‘to replace Budweiser as EPL beer sponsor’ in four-year deal
English soccer's top-tier Premier League (EPL) is set to begin a lucrative commercial tie-up with renowned beer brand Guinness in 2024-25, …
Manchester City announce Quidd tie-up
English soccer giants Manchester City have unveiled a new multi-year partnership with digital collectibles platform and NFT (non-fungible token) marketplace Quidd.Through …
TSC elevates long-serving Wilson to managing director
The Sports Consultancy (TSC), the London-based commercial advisory firm, has promoted Matt Wilson to managing director.In his new role, Wilson …
Ferrari finally fill title sponsorship void with multi-year HP deal
Formula 1 (F1) motor racing giants Ferrari have entered into a multi-year title sponsorship deal with computer hardware heavyweight Hewlett-Packard …
EHF Euro 2024 delivers record broadcast reach
The 2024 men’s EHF European Handball Championship national teams tournament secured the largest broadcast reach in the event’s history, with …
PFL brings in experienced Revelo as media rights strategy head
The Professional Fighters League (PFL) US-based mixed martial arts (MMA) promotion has hired experienced industry executive Emilio Revelo as senior vice …
Serie A eyes US growth with Minute Media content deal
Italy’s Serie A has become the latest major European soccer league to agree a content partnership with Minute Media, the …