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ATP Tour announces PIF partnership

The ATP, the organizer of the top men’s tennis tour, announced a new partnership with Saudi Arabia’s Public Investment Fund.The …

Big3 to live-stream games on X

Big3, the US professional 3-on-3 basketball league co-founded by rapper Ice Cube and his long-term business partner Jeff Kwatinetz, has …

Dortmund and Legends team up in retail partnership

Borussia Dortmund, the German soccer giants, have today announced a new, long-term partnership with premium sporting experiences company Legends.Under the …

Mercedes F1 in supply deal with BetterUp

The Mercedes Formula 1 (F1) motor racing team has unveiled a commercial deal with life coaching firm BetterUp.Through a North …

BeIN in significant 10-year F1 tie-up across MENA and Turkey

International pay-TV broadcaster BeIN Sports and motor racing’s top-tier Formula 1 (F1) have today unveiled a major, decade-long, rights tie-up …