Sky Italia snaps up UEFA national team rights package through 2028
Pay-TV heavyweight Sky Italia has secured rights in its home market to a host of top-tier men's UEFA European soccer …
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WTA moves global headquarters and season-ending Finals to Charlotte
The Women’s Tennis Association (WTA), the organizer of the elite women’s tour, has announced that Charlotte, North Carolina, will become …
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F1 increases number of sprint races to 10 in 2027
The 2027 calendar of motor racing's top-tier Formula 1 (F1) will contain 10 sprint events, up from six this season.Next …
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NBL expands global broadcast footprint, adds EuroLeague TV in Europe
Australia’s top-tier National Basketball League (NBL) has secured broadcast deals in 35 countries ahead of the upcoming 2026-27 season, which …
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ESPN delivers record viewership for US Open final, overall audience up 4%
ESPN, the major US sports network, attracted a record audience for the final of the men’s US Open final and …
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Toyota adds to NFL involvement with Madrid game sponsorship renewal
Automotive heavyweight Toyota has renewed its commercial tie-up in Spain with American football's top-tier NFL, as the league prepares for its …
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Disney+ lands five-year NHL package in Sweden, Finland
The Disney+ streaming platform has secured rights to the National Hockey League (NHL) in Sweden and Finland under a new …
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Singapore Open nets Deutsche Bank as title sponsor; PGA Tour signs AbbVie
German banking brand Deutsche Bank has secured a new agreement to title sponsor golf’s Singapore Open, which is returning to …
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Empty seats, high prices, and the limits of the NFL’s London strategy
A London market reaching its limit: The true cost of the NFL’s transatlantic expansion The Jacksonville Jaguars’ long-running London strategy is …
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Generali steps in to take vacant Davis Cup presenting partner role
Generali Group, the international insurance company, has been unveiled as the new presenting partner for the men’s Davis Cup national …
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Showpiece UCL finals in 2028 and 2029 awarded to Munich and Barcelona
Munich (Germany) and Barcelona (Spain) will host the finals of European men's soccer's elite UEFA Champions League (UCL) in 2028 and …
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Nairobi to host 2029 World Athletics Championships; Munich scores 2031
The World Athletics governing body has announced Kenya will become the first African country to stage its flagship Championships for …
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Fox lands Concacaf Nations League, World Cup qualifiers in Central America
The Fox Latin America regional broadcaster has agreed a deal with Concacaf, soccer's governing body across North and Central America and …
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Adidas extends Benfica kit deal, adds training ground naming rights
Benfica, the top Portuguese soccer club, have renewed their long-running kit supply deal with German sportswear giant Adidas until 2033.The …
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Telefonica nets full LaLiga coverage for Movistar Plus through DAZN deal
Spanish media heavyweight Telefonica has extended its sublicensing agreement with global sports subscription platform DAZN, in a deal that will see the Movistar …
