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Castore maintains Premier League presence with Everton

Everton, of English soccer’s top-tier Premier League (EPL), have agreed a new kit deal with UK sportswear brand Castore, in what …

Ineos cycling hires former World Rugby exec Hill as commercial director

Former World Rugby and Manchester United executive Tom Hill has been named as the new commercial director of the Ineos Grenadiers …

SunGod adds ECB to sponsorship portfolio

The England and Wales Cricket Board (ECB) has today announced a new partnership with UK eyewear manufacturer SunGod. Under the deal, …

RFEF lands Silbö Telecom deal before Euros opener

The Royal Spanish Football Federation (RFEF) governing body has announced a new four-year sponsorship deal with telecommunications firm Silbö Telecom ahead …

Fox ousts NBC to secure 2025 IndyCar rights

US media giant Fox, operator of the Fox Sports group of linear pay-TV networks, has agreed a new deal to …