WSC Sports in multi-year Kings League automated content tie-up
New-look soccer venture Kings League, the brainchild of Spanish former soccer star Gerard Piqué, has struck a deal with AI-powered video content …
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NFL, Fanatics antitrust lawsuit dismissed
US district court judge Andrew Carter Jr. has dismissed an antitrust lawsuit filed against American football’s National Football League (NFL) …
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NRL brings in Fastbreak.AI as scheduling partner
Australia's National Rugby League (NRL) has brought in artificial intelligence technology and scheduling platform Fastbreak.AI as a new partner.Through a …
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NBA begins process to explore expansion
North American basketball’s NBA has officially started the process to expand the league for the first time in more than …
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Brentford secure external investment as Benham sells minority stake
English Premier League soccer side Brentford have secured external investment via the sale of a minority stake by majority owner …
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Toulouse and Sportfive reconnect in multi-year agreement
Toulouse FC, from French men's soccer's top-tier, have entered into a long-term strategic deal with international sports marketing agency Sportfive.Through …
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Showpiece finals help ESPN, BeIN to Wimbledon broadcast success
Major US pay-TV sports broadcaster ESPN has hailed its coverage of the 2025 Wimbledon tennis Grand Slam as a major …
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England’s Lionesses match beats Chelsea’s CWC final viewership in UK
England’s final group stage match win against Wales during soccer’s UEFA Women’s European Championship (Euros) secured more than double the …
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Arsenal and Athletic Brewing agree multi-year renewal
Arsenal, the English Premier League soccer giants, have renewed their partnership with Athletic Brewing Company, the US non-alcoholic brewery.Under an …
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Deltatre to buy Endeavor Streaming in major industry shake-up
Deltatre, the video streaming technology firm, has unveiled a deal through which it will acquire the Endeavor Streaming subsidiary.Italy-based Deltatre …
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SailGP taps BT Group for 5G capabilities at Great Britain GP
International sailing series SailGP has announced a collaboration with BT Group, the heavyweight UK telecoms firm, to utilize the company’s …
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Manchester City renew lucrative Puma deal to major uplift
English Premier League soccer giants Manchester City have extended their long-term global partnership with German sportswear manufacturer Puma.The long-term deal, …
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German GP maintains spot on MotoGP calendar until 2031
The German Grand Prix will remain on the MotoGP calendar until 2031 after a new contract was agreed today with …
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Explainer: How will Brazil’s sports betting market react to regulation?
In January 2024, the Brazilian Government moved to regulate its sports betting industry. While sports betting has been legal since …
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Women’s Euro 2025 group stage breaks attendance records
The group stage of soccer’s UEFA Women's European Championship has secured record-breaking attendances, with 22 of the 24 national teams' …
