NWSL and The Women’s Sports Network team up in content deal
North America's top-tier National Women's Soccer League (NWSL) has unveiled a multi-year tie-up with The Women's Sports Network (TWSN).Through the …
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AC Milan brings in Man United’s Baker as commercial director
Italian soccer giants AC Milan have hired Luke Baker from Manchester United as their new senior commercial director.He joins the Serie …
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BeIN Sports returns to commercial venues in Australia through Foxtel deal
Foxtel, the Australian pay-TV operator owned by DAZN, has agreed an exclusive distribution partnership with BeIN Sports to deliver the …
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FIFA sells out 2026 World Cup global sponsorship inventory
Global soccer's governing body FIFA has sold out its entire global sponsorship inventory for the 2026 men's FIFA World Cup.This …
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Ohanian’s Seven Seven Six becomes second WTGL team owner
TMRW Sports, the sports technology company that operates golf’s annual TGL competition, has announced Alexis Ohanian - co-founder of social …
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Ohanian’s Seven Seven Six becomes second WTGL team owner
TMRW Sports, the sports technology company that operates golf’s annual TGL competition, has announced Alexis Ohanian - co-founder of social …
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The value of FIFA World Cup 2026 qualification as nations scramble for final places
The FIFA World Cup is the pinnacle event in international soccer, and this summer’s competition offers more nations the chance …
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WSL and Mercury13 bring in tech partners to enhance women’s game
England’s top-flight Women’s Super League (WSL) and Mercury13, the multi-club ownership group dedicated to women’s soccer, have announced technology-focused partnerships …
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Smurfit Westrock joins Ryder Cup worldwide partner roster through 2031
The PGA of America and Ryder Cup Europe, the joint organizers of golf’s iconic biennial Ryder Cup competition, have announced sustainable …
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Boston Legacy secure JetBlue, Culebro named Atlanta MLS, NWSL team president
Boston Legacy FC, the latest US women’s soccer franchise, have announced Boston-based airline JetBlue as an official partner days before …
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Premier Padel secures Whoop as global partner
The top-tier Premier Padel tour has announced a new global partnership with Whoop, the US-based wearable fitness tech brand.Through the three-year agreement, …
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NBA votes through expansion exploration, Seattle and Las Vegas teams loom
The board of governors for North American basketball's NBA has voted to explore bringing in two expansion franchises - to …
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CBS Sports to expand WNBA coverage in renewed rights deal
CBS Sports, the Paramount-owned US sports network, has expanded its long-running broadcast deal with the Women's National Basketball Association (WNBA) ahead …
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Dodgers confirm Uniqlo partnership as Gores joins Padres acquisition race
The Los Angeles Dodgers, reigning back-to-back World Series champions from North America's Major League Baseball (MLB), have confirmed their partnership …
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Allwyn commits to F1 with expanded partnership deal
Multi-national lottery operator Allwyn has extended and expanded its partnership with the iconic Formula 1 (F1) motor racing series after …
