USA Archery deals with Sharma’s Bluestone investment firm
The Bluestone Equity Partners private investment firm has struck a three-year deal with the USA Archery national body, running through …
Post
-
-
NBCU, WBD and BBC set Winter Olympic streaming records
Warner Bros. Discovery (WBD), NBCUniversal, and the BBC recorded impressive streaming numbers for their coverage of the recently concluded 2026 …
-
Chelsea bring in AI firm IFS as shirt sponsor through end of season
AI software company IFS will feature on the front of Chelsea’s shirts for the remainder of the 2025-26 season as …
-
LAFC add water partners before record opening-day attendance
Major League Soccer franchise Los Angeles Football Club (LAFC) struck a pair of sponsorship agreements ahead of Sunday’s season opener, …
-
Kraken extends FTA coverage in Pacific Northwest with Tegna
Seattle Kraken, the NHL ice hockey franchise, has extended its regional television partnership with US media company Tegna, which will continue …
-
Op-Ed: How brands can drive relevance beyond the closing ceremony
A collaborative piece by Hannah Partridge, client services director at creative design agency Seen Studios.Like many of us, I’ve been …
-
Soccer Wrap: Football Australia, Juventus, Freiburg
Football Australia, soccer’s governing body in the country, has struck a new multi-year tie-up with car manufacturer Isuzu UTE Australia …
-
Dyn divides in two to capture more of B2B market
Dyn Media, the German sports streaming platform, is set to split into two sister companies - Dyn Sport and Dyn …
-
CVS Pharmacy partners with US Soccer, NWSL
The CVS Pharmacy arm of US healthcare heavyweight CVS Health has become a commercial partner of both North America's National …
-
FIFA’s new club competitions struggle with acceptance and commercial appeal
FIFA made a major splash on the global club calendar last year by launching a revamped Club World Cup tournament. …
-
MSG explores move to spin off Knicks, Rangers
Madison Square Garden Sports (MSG Sports), the professional sports company that owns several franchises, has approved a plan to explore …
-
PepsiCo renews long-standing MLB ties with Mountain Dew, Gatorade
US soft drinks brand Mountain Dew Baja Blast will serve as the new official soft drink of Major League Baseball …
-
Canal Goat lands rights to Conmebol club competitions in 55 territories
Brazil-based YouTube channel Canal Goat has acquired rights to South American soccer’s major club competitions in 55 countries through a deal …
-
Viaplay renews EFL Championship deal in Nordics, losses widen in Q4
Viaplay Group, the Nordic media giant, has extended its deal to show English soccer’s second-tier EFL Championship in the region …
-
EverPass in Apple TV distribution deal
EverPass Media, the platform that delivers live sports content to commercial businesses, has struck a distribution deal for programming on …
