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DFL denies DAZN claims as tender dispute halts domestic rights process
German soccer’s DFL league body has refuted claims by global streaming service DAZN that the DFL has violated competition laws …
Lions roar with Whisper in content production expansion
The British and Irish Lions composite rugby union touring organization has today unveiled a multi-year partnership with UK sports and …
Laver Cup secures Fanatics retail partnership
Fanatics, the digital sports platform and e-commerce company, has agreed a new retail and merchandising partnership with the Laver Cup, tennis’ …
Mercedes first F1 team to surpass £500m in turnover
The Mercedes motor racing team from the sport’s iconic Formula 1 (F1) competition has become the first F1 outfit to …
LA28 parts ways with Salesforce, ties-up with Guild
The organizational committee of the Los Angeles 2028 Olympic and Paralympic Games (LA28) has parted ways with sales and consumer …
Explainer: Why sports organizations are seeking data partners
As the financial stakes of global soccer rise year-on-year, the lengths teams will go to gain a competitive advantage over …
FIFA opens World Cup media rights tender in Indonesia
World soccer’s governing body FIFA has begun the tender process covering media rights in Indonesia to its next four World …
Serie A takes media rights tender to Poland
Italian men’s soccer’s top-tier Serie A has now taken its media rights tender process for the next multi-year cycle, beginning …
LIV Golf announces host of new executive hires
LIV Golf, the controversial golf tour backed by Saudi Arabia’s Public Investment Fund (PIF), has announced a slew of executive …
CAA Sports hires McGuire to lead sports media representation business
Global sports and entertainment agency CAA Sports International has announced the appointment of Alex McGuire to oversee its sports media …
DAZN retains LaLiga rights in Italy and Portugal
DAZN, the international sports streaming service, has extended its broadcast rights deal with Spanish men's soccer’s LaLiga in Italy and …
NFL brings Applebee’s Grill + Bar on board as new partner
American football’s NFL has agreed a new multi-year sponsorship deal with restaurant chain Applebee's Grill + Bar.As the official grill …
EA Sports partners with Red Bull Racing and Verstappen
Formula 1 (F1) motor racing heavyweights Red Bull together with their driver Max Verstappen are partnering with video game company …
Greenfly and NBA expand partnership; regular season viewership up
Content creation platform Greenfly has agreed a new global multi-year, league-wide deal with North America’s National Basketball Association (NBA).As part …
New Era cap fits for LIV in multi-year tie-up
LIV Golf, the controversial golf tour backed by Saudi Arabia’s Public Investment Fund (PIF), has unveiled a multi-year partnership with …