Hollywood owners and first title sponsor for Australian SailGP team
The Australian team from the international sailing series SailGP has been bought up by high-profile new owners - iconic actors …
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Deal Focus: Rangers acquired by 49ers-backed Cavenagh consortium
The dealOn May 30, an investment consortium led by US insurance magnate Andrew Cavenagh, and backed by 49ers Enterprises, the …
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Seven Network nets exclusive Australian rights to MLC
Seven Network, the Australian commercial broadcaster, has secured exclusive rights in the country to the North American Major League Cricket …
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Premier Sports to air Concacaf Gold Cup for UK audience
UK pay-TV sports network Premier Sports will provide coverage of this summer's Concacaf Gold Cup men's national teams soccer tournament.Premier …
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PFL launches DTC platform to air international leagues in US
The Professional Fighters League (PFL), the international mixed martial arts (MMA) promotion, has launched a new direct-to-consumer (DTC) app to …
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PFL launches DTC platform to air international leagues in US
The Professional Fighters League (PFL), the international mixed martial arts (MMA) promotion, has launched a new direct-to-consumer (DTC) app to …
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New Era cap fits nicely with MLS
North America's top-tier men's Major League Soccer (MLS) has today unveiled a commercial tie-up with US headwear brand New Era.The …
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Infront makes F1 entry with coverage in the Balkans
Infront, the heavyweight sports marketing agency, has marked its entry into motor racing’s iconic Formula 1 (F1) after securing a …
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Volkswagen returns to partner 2025 UEFA Women’s Euro
German automotive giant Volkswagen has become the latest brand to step-in as a sponsor of soccer’s upcoming 2025 UEFA Women’s …
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As US investors flock, EFL develops international appeal
According to a report by Deloitte, North American investors accounted for 55% of all sport investment activity by volume in 2024.English …
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Qatar Airways adds FIFA CWC to soccer sponsorship stable
Global soccer's governing body FIFA has stepped up its commercial preparations for the 2025 Club World Cup (CWC) by expanding …
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Midea expands AFC sponsorship to include national team competitions
Midea, the Chinese home appliances brand, has expanded its global sponsorship deal with the Asian Football Confederation (AFC) to include that regional soccer governing …
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Tommy Hilfiger becomes first Cadillac F1 sponsor
The Cadillac Formula 1 (F1) racing team has signed major US fashion brand Tommy Hilfiger as its first official sponsor as it …
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LIV Golf teams up with Salesforce; LPGA and Sage partner
The Saudi-backed LIV Golf Tour has announced a new tech-focused partnership with consumer relations management platform Salesforce.That company will serve as the …
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NHL expands Sony partnership to enhance at-home viewing
North American ice hockey’s NHL has announced a major global partnership with Japanese technology and media conglomerate Sony, aiming to …
