JAS Premier League rights deal marks major shift in Vietnam after K+ collapse
Thai telecoms firm Jasmine International (JAS) has acquired the rights to English football’s top-tier Premier League in Vietnam for the …
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PGA Tour’s Rolapp outlines sweeping calendar, format changes
Brian Rolapp, the chief executive of US golf’s PGA Tour, has announced the property is looking to expand the number of its …
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Mediapro adds another string to bow with market research division
Spanish sports agency Mediapro has launched a dedicated market research department to strengthen its offering to brands and advertisers.The new division …
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Panini in multi-year, multi-faceted NWSL agreement
North America's National Women's Soccer League (NWSL) has struck a deal with collectibles and trading cards heavyweight Panini.Through a multi-year …
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Disney+ takes up March Madness coverage in Europe, South Africa
Disney+, the international OTT streaming service, has announced it will take up broadcasting of US college basketball’s iconic annual March Madness …
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MCC seeks new beer supplier for Lords after ending BrewDog partnership
Marylebone Cricket Club (MCC), owner of the iconic Lord’s Cricket Ground in the UK, has ended its partnership with BrewDog early, …
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F1 sponsorships: Red Bull adds Indeed, Cadillac secures Core Scientific
Indeed, the global job search platform, has secured its first Formula 1 (F1) motor racing sponsorship with the Red Bull …
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Totality lands three-year Allianz Stadium sponsorship
Totality, the multi-asset investment broker, has secured a three-year commercial partnership with Sydney’s Allianz Stadium.Through the agreement, the Australia-based company …
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CAA continues APAC partnerships push with Hashimoto, Seo appointments
International commercial agency CAA’s sports arm has furthered its expansion into the Asia-Pacific (APAC) market, announcing the hiring of two …
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Roku lands exclusive US streaming rights to XGL
Roku, the free, ad-supported streaming television (FAST) service, has expanded its agreement with global action-sports property X Games, securing exclusive …
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Formula E becomes the next sporting property added to Corpay stable
Corpay, the global financial services company that has developed a strong presence in sports, has struck a new deal, this …
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MG renews Davis Cup deal, Banco Sabadell keeps Barcelona Open title rights
The International Tennis Federation (ITF) has announced a renewal with vehicle brand MG, which will continue as the official automotive …
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Mercury13 join Spanish Liga F with FC Badalona Women acquisition
Women’s soccer-focused investment group Mercury13 has made its third, and perhaps highest-profile acquisition, purchasing a majority stake in Spanish top-flight …
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Report: Liga Portugal and Oakvale working on selling media rights stake
Liga Portugal, the organizing body of that country's top-tier soccer league, is reportedly considering selling off a stake in a …
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MLR brings in OS Studios as digital growth partner
North America’s Major League Rugby (MLR) has brought in content creation specialist OS Studios as a new partner.Through a multi-year …
