LIV’s Fee joins LPGA as sales and partnerships head
The US' Ladies Professional Golf Association (LPGA) has hired Monica Fee, most recently of the LIV Golf property, as its …
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DP World in decade-long European Tour title sponsorship extension
Global logistics heavyweight DP World has extended its major title sponsorship deal with golf's top-tier European Tour for the next …
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Aviva takes FAI, IRFU ties to 20 years with latest Lansdowne Road renewal
Aviva Ireland, the Irish arm of the international insurance and financial services giant, has renewed its partnership with the country’s …
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Globo and CazeTV to share domestic rights to FIFA WWC 2027
Globo, the Brazilian media heavyweight, and the CazeTV sports streaming channel run by streamer Casemiro Miguel, will share domestic rights …
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Premier Tech ends ‘untenable’ IPT sponsorship deal despite rebrand pledge
Premier Tech, the Canadian pesticide company that has been the title sponsor of the Israel-Premier Tech (IPT) UCI road cycling team since …
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Big 12 brings in Edward Jones as championship game title sponsor
The Edward Jones wealth management and financial advisory firm has been unveiled as the title sponsor for the championship game …
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Sports Illustrated Tickets adds Dolphins deal for NFL Madrid
US sports media enterprise Sports Illustrated (SI) and its Sports Illustrated Tickets (SIT) marketplace have expanded their support of the NFL’s …
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Malaysia to host 2029 Islamic Solidarity Games, DAZN in as 2025 broadcaster
The Islamic Solidarity Sports Association (ISSA), organizer of the quadrennial Islamic Solidarity Games, has confirmed Malaysia as the host of …
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Japan’s U-Next renews UFC rights until 2031
U-Next, the Japanese streaming service, will continue its coverage of mixed martial arts’ Ultimate Fighting Championship after renewing its rights …
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Report: Blank strikes to secure NWSL’s 17th franchise
Arthur M. Blank, the US business magnate and multi-sport team owner, has reportedly been awarded the rights to an expansion …
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Storytime: How Fanatics is leveraging emotion to power global expansion
The National Football League, National Hockey League, National Basketball Association, Major League Baseball, and NCAA.That is a list of some of …
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Saudi exits ATP Next Gens Finals hosting deal, WTA Finals looks to extend
The ATP, organizer of the top men’s tennis tour, is seeking a new host for its Next Gen ATP Finals …
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NBA looking to launch European league in late 2027
North American basketball's NBA is targeting a launch date of October 2027 for the new-look European league it has been working …
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Sky in discussions over snapping up ITV’s broadcast arm
UK commercial broadcaster ITV is in early talks over selling its media and entertainment business to Sky, the pay-TV heavyweight, …
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FIBA wraps-up French distribution with four-year BeIN Sports deal
FIBA, the global basketball governing body, has furthered its global broadcast expansion push through a new multi-year partnership with French …
