Saudi Pro League adds to partner stable with short-term Samsung deal
The Saudi Pro League (SPL) soccer competition has brought global electronics giant Samsung on board as a new sponsor in …
The Saudi Pro League (SPL) soccer competition has brought global electronics giant Samsung on board as a new sponsor in …
Japanese streaming platform U-Next now holds rights to all four men’s golf majors, having secured exclusive rights to the prestigious …
The Ligue de Football Professionnel (LFP), French soccer’s often embattled league organizer, has withdrawn funds from its cash reserves to …
US media giant Paramount has today announced a multi-year agreement with EverPass Media, the media platform dedicated to commercial businesses, to …
The South African Rugby Union governing body (SA Rugby) has continued to strengthen its sponsorship portfolio after securing new deals …
The international Premier Padel series, and the Hexagon Cup annual padel tournament, have announced a new strategic partnership aimed at …
The BWT Alpine Formula 1 (F1) team has bolstered its commercial stable for the new season with cruise operator MSC Cruises …
International pay-TV broadcaster Canal Plus has extended its partnership with global electronics giant Samsung as it looks to increase its …
German automotive brand Audi has signed a three-year sponsorship deal with UK pay-TV heavyweight Sky Sports.Through a tie-up unveiled today, …
Atlassian chief revenue officer Brian Duffy has called its newly announced title sponsorship of Formula 1 motor racing team Williams …
Visit Rwanda has been actively involved in the global sports sponsorship market since 2017 when it became Arsenal’s first official …
SURJ Sports Investments, the sports arm of Saudi Arabia’s Public Investment Fund (PIF) sovereign wealth investment vehicle, has finalized a …
The International Cricket Council (ICC) has brought in Dubai-based real estate developer Sobha Realty as a new global partner for …
Lexus, the Japanese luxury car brand, has renewed its sponsorship deals with men’s tennis’ ATP Tour and the UK’s Lawn …
The Aston Martin Formula 1 (AMF1) motor racing team has further bolstered its commercial portfolio ahead of the 2025 season with …