North Rhine-Westphalia

New IPC strategy to ‘explore and demonstrate the societal benefit of Para sport’

The International Paralympic Committee (IPC) yesterday (March 2) released a new strategic plan that aims to “accelerate the Paralympic Movement…

Sportfive bolsters Bundesliga portfolio with Stuttgart tie-up

VFB Stuttgart, the German soccer club, have agreed a new marketing partnership with the Sportfive agency through the 2027-28 season.The…

IPC’s 2021-2022 Annual Report hails ‘most important Paralympics in history’

The International Paralympic Committee (IPC) has published its 2021-2022 Annual Report in which it posted strong revenues for the period…

IPC installs Saatchi & Saatchi veteran Lisko as MD of global media rights

The International Paralympic Committee (IPC) has appointed Saatchi & Saatchi executive director John Lisko as its external managing director of…

Sponsorship roundup: Liverpool, Fulham, Leverkusen

English soccer giants Liverpool have deepened their ties with the cryptocurrency market through an expanded partnership with French blockchain-based fantasy engagement platform…

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