New sponsors incoming for McLaren, Haas, ahead of US Grand Prix
Formula 1 (F1) motor racing team McLaren has brought in information management brand Iron Mountain as a new commercial partner.A …
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NBA leans on Sportradar to add international leagues on streaming platform
The NBA will provide live coverage from several international basketball leagues on its new multi-platform streaming service this season through …
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AC Milan secure profit and record revenue, but fall short of rivals
Italian soccer giants AC Milan have once again recorded record revenue in their latest set of financial statements, with the …
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UEFA begins next UCL media rights tender cycle with key European markets
European soccer's governing body UEFA has put top-tier Champions League (UCL) media rights for the next cycle out to tender in …
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TF1 bolsters rugby slate with 2027 RWC, Nations Championship rights
French commercial broadcaster TF1 has strengthened its international rugby offering after securing exclusive rights in that country to the 2027 Men’s …
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Adidas extends long-running EuroLeague deal to 2029
Euroleague Basketball, the organizer of Europe's elite EuroLeague club competition, has renewed its long-standing sponsorship deal with German sportswear giant Adidas for …
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Bell Media retains regional rights to Montreal Canadiens games
Canadian media group Bell Media has secured a long-term extension to continue as the regional broadcaster for the Montreal Canadiens ice …
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Wurth expands ice hockey presence with IIHF Worlds Championships deal
Fastener supplier Wurth has become a sponsor of the next two World Championships organized by the International Ice Hockey Federation …
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EuroLeague embraces change with expansion and revamped commercial strategy
The 2025-26 EuroLeague season marks a landmark campaign for the continental club competition, as it expands to 20 teams for …
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DAZN boosts college sports coverage via Fox Sports deal
Global sports streaming service DAZN has picked up more US college American football and basketball rights for the international market …
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Report: NWSL commissioner Berman handed new contract, Dash in sale talks
Jessica Berman, commissioner of US women’s soccer’s elite NWSL, has reportedly been handed a three-year contract extension, one that will …
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Sportway acquires Sportall to expand DTC streaming offerings
Sports production and live streaming firm Sportway Media Group (SMG) has acquired sports-focused direct-to-consumer (DTC) video tech company Sportall through its …
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Stylsvig to lead Hong Kong Jockey Club’s sports business
Casper Stylsvig, the experienced sports commercial executive who recently left his role with English soccer giants Chelsea, has been hired …
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Juventus reinforce cybersecurity partner list with Picus deal
Italian soccer giants Juventus have brought in Picus Security as a new commercial partner.Through a two-year deal between the two …
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Swyftx grows Australia, NZ portfolio with Super Rugby title sponsorship
Swyftx, the cryptocurrency exchange platform, has continued its Australian rugby sponsorship push, crossing codes from league to union to sponsor …
