Castore to kit out Warwickshire, and The Hundred’s Birmingham Phoenix
UK sportswear brand Castore has been unveiled as the new kit supplier for Warwickshire County Cricket Club and the Birmingham …
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On Location continues with Kraft Analytics as insights partner
On Location, the premium hospitality and experiences company, has extended its tie-up with Kraft Analytics Group (KAGR), in a multi-year renewal.Through …
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PSG extend Visit Qatar deal through 2028
The Visit Qatar tourism body has renewed its sponsorship of French soccer side Paris Saint-Germain (PSG), extending its premium partner …
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Sportfive in as global rights advisor for Copa de la Reina until 2030
The Spanish Soccer Federation (RFEF) has hired sports marketing agency Sportfive to lead the sale of international rights for the …
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Juventus reject €1bn bid from Tether; Roma fly in Wizz Air as sleeve sponsor
The Agnelli family, owners of Italian soccer giants Juventus, have emphatically rejected a takeover offer from cryptocurrency firm Tether, insisting …
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Ben Sulayem FIA re-election confirmed; Concorde Governance Agreement signed
Mohammed Ben Sulayem’s controversial re-election as president of motor racing’s FIA has been ratified following a process where he stood …
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Fuller’s London Pride extends Prem Rugby deal
Fuller’s London Pride, the prominent UK ale brand owned by drinks giant Asahi Europe, has extended its agreement with Prem …
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MLS reports high broadcast and social media engagement for final
The season finale from the recently concluded 2025 Major League Soccer (MLS) campaign generated strong broadcast viewership and social media …
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Louis Vuitton deepens F1 ties with Monaco Grand Prix title sponsorship
Louis Vuitton, the prestigious French luxury fashion brand part of the LVMH conglomerate, has furthered its association with the elite …
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ICC: Major JioStar deal “fully in force” despite speculation
The International Cricket Council (ICC) has come out swinging against suggestions that heavyweights Indian pay-TV broadcaster JioStar will be backing …
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Generali in as title partner of Hexagon Cup for 2026
International insurance heavyweight Generali Group has struck a deal to become the main commercial partner for the next edition of …
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Nascar legal saga ends as 23XI, Front Row secure settlement
Motor racing’s Nascar series has reached a settlement with its 23XI and Front Row Motorsports teams with which it has …
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YouTube executive Grace joins WRU as commercial chief
The Welsh Rugby Union (WRU) has appointed YouTube executive Tomos Grace as its new chief commercial officer.He will take up …
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Bankruptcy finally hits Johnson’s beleaguered Grand Slam Track
Grand Slam Track (GST), the running-focused athletics tour that debuted earlier this year, has now succumbed to the inevitable and …
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Man United record £13m profit in Q1 as cost-cutting bears fruit
Manchester United, sleeping giants from English men's soccer's top-tier Premier League, registered an operating profit of £13 million ($17.4 million) during …
