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MLB accelerates sustainability work through WM deal
North America’s Major League Baseball (MLB) has entered into a sustainability-focused commercial deal with environmental services provider WM.That brand becomes …
NHL notches regular season viewership growth, record attendances
North American ice hockey’s NHL has announced that its 2023-24 regular season has seen record in-person attendances and rising average …
Sport 24 renews deal with UEFA to cover Euro 2024
Sport 24, the in-flight and on-ship entertainment service owned by international sports agency IMG, has today announced a tie-up with …
Aston Villa confirm Betano as new shirt sponsor
English Premier League soccer side Aston Villa and Kaizen Gaming have confirmed a long-term partnership that will see the Greek gametech …
Nike to lay off 700+ Beaverton staff by end of June
Sportswear giant Nike has outlined plans to lay off 740 employees at its headquarters in Oregon, US, before the end …
Valencia to host 2027 European Athletics Indoor Championships
Valencia in Spain has been named the host city for the 2027 European Athletics Indoor Championships.This will mark the second time …
Cadbury expands with Rugby Australia to become Wallaroos principal partner
Confectionery brand Cadbury has expanded its partnership with the Rugby Australia governing body to become the main sponsor of its women’s …
Legends appoints Levy as new chief executive
Global premium experiences brand Legends has unveiled Dan Levy as its new chief executive.In addition, Shervin Mirhashemi will become the …
Porto sells slice of stadium commercial rights in €65m deal
Porto, of Portuguese men's soccer’s top-tier Primeira Liga, have unveiled a 25-year tie-up with Spanish investment firm Ithaka.Through the deal, …
EBU study: FTA sport broadcasting worth nearly €5bn to European economy
Free-to-air sport (FTA) broadcasting is worth almost €5 billion ($5.3 billion) to the European economy, according to a new study …
L’Equipe seeks to terminate Skweek LNB broadcast partnership
The future of the long-term broadcast partnership for France’s top-tier LNB Elite basketball competition has been thrown into doubt after …
New partners for women’s EHF Euro as Infront almost completes sales process
Handball’s 2024 women’s EHF European Handball Championship national teams tournament is close to selling out its sponsorship packages after bringing …
Report: NFL close to allowing private equity investment
Private equity investment into American football’s NFL in the US is looming, it has been reported.The Financial Times (FT) publication has …
F1 and Viaplay set to extend in Netherlands
Viaplay, the European media heavyweight, is set to extend its deal to show motor racing’s iconic Formula 1 (F1) in the …
NHL announces sale of Coyotes franchise rights, relocation to Utah
North America’s elite National Hockey League (NHL) has announced that the ownership rights to its Arizona Coyotes franchise have been …