AI partnerships in the Premier League – a growing opportunity
As Artificial Intelligence (AI) has rapidly improved in efficiency and effectiveness in recent years, it is becoming an increasingly essential …
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World Cup audiences impress for quarter-final winners
The quarter-finals of soccer's FIFA World Cup have brought in huge TV audiences across three of the four victorious nations - …
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KKR and Arctos: The sports-based rationale behind the acquisition
Sports teams and leagues have been experiencing considerable growth for an extended period, with the value of franchises in the …
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AFF adds Vietjet, Vikki Bank to ASEAN United FC sponsorship slate
The ASEAN Football Federation (AFF), the regional soccer body in Southeast Asia, has secured sponsorship agreements with two Vietnamese companies …
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NBA’s Bucks make over-the-air TV return through My24 deal
The Milwaukee Bucks NBA basketball franchise will return to full-season over-the-air television for the first time in 31 years through …
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Tennis Australia taps Sportfive to lead European partnership push
Tennis Australia, organizer of the Australian Open grand slam, has announced a new strategic partnership with global sports marketing agency …
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A Sports renews as Pakistani broadcaster for Lanka Premier League
Pakistani broadcaster A Sports has snapped up rights to the upcoming 2026 Lanka Premier League (LPL), Sri Lanka's premier men's …
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Seahawks sold to Khosla family for record $9bn
The estate of late Seattle Seahawks owner Paul Allen has finally struck an agreement to sell the NFL franchise to …
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Infront extends long-running role as FIL’s commercial partner
Infront Sports, the heavyweight sports marketing agency, has extended its long-standing commercial partnership with the International Luge Federation (FIL) through …
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RFL finally finds CEO as Ian Nolan joins to replace Sutton
The Rugby Football League (RFL) body has finally found a new chief executive, with experienced sports executive Ian Nolan taking …
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Disney exec Bowen to replace long-serving Gandler as Fubo chief
FuboTV, the internet television operator that was acquired by media giant Disney in 2025, has appointed Disney executive Alisa Bowen as …
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La Vuelta tucks into Noel Alimentaria sponsorship deal
For the upcoming 2026 edition of road cycling's iconic Vuelta e Espana (La Vuelta), Spanish meats brand Noel Alimentaria has …
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Deal Focus: NRL sets Australian record with A$5.3bn domestic rights contract
The dealThe NRL, Australia’s top-tier rugby league competition, this week announced a record domestic media rights agreement with Foxtel, Nine …
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Gibson Dunn to lay down the law at LA28
The organizers of the Los Angeles 2028 Olympic and Paralympic Games have brought in LA-based law firm Gibson Dunn as …
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PBC becomes latest boxing promotion to join DAZN, with global deal
International OTT streaming service DAZN has bolstered its portfolio of top-tier boxing rights, striking a new agreement with US promotion Premier Boxing …
