Fanatiz expands US footprint with pay-TV and YouTube channel
Fanatiz, the soccer-focused over-the-top streaming platform, is launching a new 24/7 pay-TV linear channel for the US market, alongside an interactive …
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Optus added to NBL, WNBL partnership stable
Australian basketball's NBL (men's) and WNBL (women's) competitions have both entered into a major new commercial tie-up with domestic telecoms giant …
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S4C secures first Commonwealth Games rights deal
S4C, the Welsh-language free-to-air broadcaster, has acquired live rights in its home market to the upcoming Commonwealth Games.The broadcaster will …
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CazeTV takes slice of Brazilian rights to England’s Premier League
CazeTV, the Brazilian sports streaming channel founded by YouTuber Casemiro Miguel, has added yet another major soccer competition to its …
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US investor acquires LA, Park City XGL franchises in ‘eight-figure’ deal
X Games, the iconic action sports property, has sold the rights to a pair of franchises in its new X …
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New president for FIS as Ospelt narrowly bests incumbent Eliasch
The International Ski and Snowboard Federation (FIS) governing body now has a new president, Liechtenstein's Alexander Ospelt.He was voted in at …
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F1 and Pirelli renew long-running tyre partnership through 2028
Motor racing’s prestigious Formula 1 (F1) series and the sport’s FIA governing body have announced a renewed global tyre partnership …
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Deep Dive: F1 continues to gamble on Las Vegas for another decade
What's happened?Motor racing's iconic and glamorous Formula 1 (F1) will continue to race in the US city of Las Vegas …
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Op-Ed: How the FIFA World Cup spotlights athletes as premium media brands
A collaborative article from Dave Dembowski, chief revenue officer at media advertising and data solutions firm Operative.Marcus Rashford MBE has transcended …
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USTA adds Electrolit to US Open partnership slate
Beverage company Electrolit has strengthened its presence in tennis after striking a multi-year sponsorship deal with the hardcourt US Open …
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LaLiga and Oshee extend energy drinks tie-up through 2027-28
Spanish men's soccer's top-tier LaLiga has extended its partnership in its home market with Polish isotonic drinks brand Oshee.The initial tie-up between …
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TKO brings SuperFile in as WWE and UFC sponsor
TKO Group, the multisport business giant, has struck a commercial partnership with US-based file-sharing company SuperFile, covering both its World …
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Thailand’s JAS lands last-minute World Cup rights; DFB.TV expands coverage
Soccer’s FIFA governing body has narrowly avoided a World Cup media blackout in Thailand after securing a rights deal with …
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World Cup 2026: Bigger and better, or ‘Mo Money Mo Problems’?
After years of planning, the stage is set for FIFA to deliver its biggest and most commercially lucrative World Cup …
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IMG brought in as global production partner for DFB-Pokal
Heavyweight sports marketing agency IMG has signed on as international production partner for German soccer's DFB-Pokal knockout cup competition.Through a …
