Grand slam prize money serving up a potential boycott
Ahead of competing at the Italian Open at the start of May, world number one and four-time Grand Slam champion, …
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Orange Belgium returns as DAZN complete Pro League telco distribution sweep
Belgian soccer’s top-tier Pro League will return to the Orange Belgium telecoms platform, after rightsholder DAZN struck a new distribution …
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China ends FIFA World Cup blackout concerns with multi-year CCTV deal
A potential FIFA World Cup 2026 blackout in the Chinese market has been avoided after public-service broadcast CCTV secured a …
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Chelsea partner with Roc Nation Sports for US growth
Chelsea, the English Premier League soccer club, has announced a new strategic partnership with Roc Nation Sports International (RNSI), the …
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Op-Ed: Sports rights holders should embrace relevance rather than control
This is a collaborative piece by Robbie White, account director of corporate reputation at global communications firm Edelman. BBC Bitesize, an online resource …
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Ronaldo acquires ‘significant stake’ in LiveModeTV broadcast arm
Soccer icon Cristiano Ronaldo has invested in Brazilian streaming enterprise LiveModeTV, the international arm of the media company perhaps best …
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Sponsor spotlight: Corpay crosses borders to make mark in sports
This new series will spotlight sports-focused brands and provide an in-depth look at their sponsorship strategies, innovative activations, fan engagement, and …
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Serie A sponsorship sees Polymarket continue its European soccer push
Polymarket, the controversial predictions market wagering business, has struck a new multi-year regional partnership deal with Italian soccer’s top-flight Serie …
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New Ultimate Sevens competition gets World Rugby backing
Ultimate Sevens, the new global rugby sevens championship set to launch this year, has been sanctioned by World Rugby.The new competition …
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PIF in as regional World Cup partner for North America and Asia
Saudi Arabia's Public Investment Fund (PIF), the country’s sovereign wealth investment vehicle, has added to its existing relationship with global soccer's …
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Tapmad picks up World Cup streaming rights in Pakistan
Tapmad, the Pakistan-based digital streaming platform, has acquired the exclusive digital and television broadcasting rights for soccer’s upcoming FIFA World …
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Marriott Bonvoy expands ICC partnership to include Women’s T20 World Cup
The Marriott Bonvoy hotel group has expanded its commercial sponsorship agreement with the International Cricket Council (ICC) to include the …
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McLaren Racing and Intel in multi-team partnership
The McLaren Racing organization has brought in computer hardware and technology heavyweight Intel as a new commercial partner, in a multi-year …
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Pro League back on Proximus through DAZN distribution deal
Proximus has followed rival Belgian telecoms firm Telenet in returning as a broadcaster of domestic soccer’s top-flight Pro League through …
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Deel replaces Visit Rwanda as Arsenal sleeve sponsor from 2026-27
English soccer giants Arsenal have unveiled Deel, the global payroll and human resources (HR) platform, as a new sleeve partner …
