World Aquatics and NBC renew US rights deal through 2028
The World Aquatics governing body has extended its exclusive US media rights agreement with national network NBC Sports through 2028.The …
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Now BBC strikes radio, highlights, clips deal for Women’s Open
The UK's BBC public-service broadcaster has secured rights to the 2025, 2026, and 2027 editions of The Women's Open golf …
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Fox acquires third of Penske Entertainment, renews IndyCar rights
US media giant Fox has acquired a significant minority stake in Penske Entertainment, the promoter of motor racing’s IndyCar series and …
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CommBank out, Westpac in as new Cricket Australia principal partner
The Cricket Australia (CA) governing body has unveiled Australian bank Westpac as its new main commercial partner.Through a deal announced …
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World Supercross and Recast partner to offer PPV content
Recast, the UK-based media monetisation solution (formerly sports streaming platform), has agreed a content deal with motorcycling’s FIM World Supercross …
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NHL.TV to migrate as DAZN strikes global carriage deal for service
Global sports streaming platform DAZN has agreed a new tie-up with North America’s elite National Hockey League (NHL), becoming the …
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Extreme H’s Gillett in as SailGP media rights head, replacing Gracey
International sailing series SailGP has brought on board David Gillett as its new head of broadcast and media rights.Gillett, who …
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Report: Bayern secure Emirates as second-tier platinum partner
Emirates airline has agreed a lower-level sponsorship deal with Bayern Munich after reportedly missing out on a shirt sponsorship deal …
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ABB retains Formula E title sponsorship
ABB, the multinational technology giant, has extended its title sponsorship with international electric car racing series Formula E.The brand became …
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Six teams from The Hundred finally complete stake sales to new investors
The sale of stakes in six of the eight teams comprising English cricket's short-form The Hundred competition, to private buyers, …
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NBA lays out Europe schedule with London, Manchester, Berlin, Paris to host
North American basketball’s elite NBA has announced a new three-year slate of regular-season international fixtures in Europe that includes a return …
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Fox scores bumper Women’s Euro viewership as final breaks US record
The final of the 2025 UEFA Women’s Euros had strong viewership repercussions not just in Europe, but abroad too, having …
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World Aquatics appoints Alibaba as global exclusive cloud supplier
The World Aquatics governing body has announced a strategic tie-up with Alibaba Cloud, the digital technology and intelligence arm of …
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MLS brings in Walmart as new partner
North America’s Major League Soccer (MLS) has announced a new multi-year partnership with major US retailer Walmart.The agreement makes the company …
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Amaury in as sole advertising agency for new Ligue 1 channel
The Amaury Media advertising sales agency has secured exclusive rights to the Ligue 1+ over-the-top channel currently being launched by …
