RFEF secures Telefonica sponsorship until 2030
The RFEF, Spain’s national soccer body, and telecommunications giant Telefonica have announced a new sponsorship deal until December 2030.Through the agreement, Telefónica’s Movistar brand …
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Bolton bid boosted for 2035 Ryder Cup as funding package promised
Bolton, in northwest England, has been added to the list of potential destinations for the 2035 edition of men's team's golf's …
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NBA secures C4 as European energy drink sponsor, Puma kits out BAL
North American basketball’s NBA has announced a multi-year agreement with energy drinks brand C4 Energy, spanning the league’s key European …
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ISU seeks agency partners to power new commercial era
The International Skating Union (ISU) governing body has begun a tender process aimed at selecting a partner agency or agencies …
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Pac-12 to sell betting data to sportsbooks through Genius Sports tie-up
Genius Sports, the international sports data technology company, has agreed a new multi-year integrity, technology, and AI partnership with US …
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Deltatre powers ATP Tour’s automated graphics, drone AR in expanded deal
ATP Media, the broadcast arm of the top men’s tennis tour, has expanded its partnership with video streaming technology firm …
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Argentina joins 2035 Rugby World Cup bidding race
Argentina has launched its first-ever bid for a men's Rugby World Cup (RWC), with the nation looking to host the 2035 edition.The Argentina …
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WNBA, WNBPA strike preliminary CBA, allaying lockout fears
US women’s basketball’s WNBA major league has finally reached an agreement with its WNBPA labor union on a new collective …
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FIFA World Cup broadcasters get option to stream matches on YouTube
FIFA, world soccer’s governing body, and YouTube have announced a content partnership for the upcoming men’s World Cup, which will allow …
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NBA swaps PepsiCo for Coca-Cola as official soft drinks partner
North American basketball’s elite NBA has announced a new global partnership with beverage giant Coca-Cola that will see its Sprite …
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Lidl expands UEFA ties to cover men’s national team competitions
Lidl, the German-based international supermarket chain, has struck a new long-term strategic partnership with European soccer governing body UEFA covering …
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Canada, Czech Republic net hosting rights to World Cup of Hockey
North American ice hockey’s NHL has announced Canada’s Calgary and Edmonton, as well as Prague in the Czech Republic, as …
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Cheltenham draws increased attendance, ITV coverage suffers dip
Organizers of the Cheltenham Festival, one of the UK's most prestigious horse racing meetings, have announced that 226,223 racegoers attended …
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Explainer: Why Seko Logistics is investing in ‘dual sponsorship’ at Rangers
The growing internationalization of elite sport has increased the burden on sports teams and properties, many of which have turned …
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Sky once again snaps up Baller League UK pay-TV rights
Baller League, the digital-focused six-a-side soccer concept, has once again renewed its UK broadcast agreement with pay-TV giant Sky.Sky will …
