Delhi, June 8, 2005: Zee Telefilms Limited, India’s largest media and entertainment conglomerate announced today that Zee Sports, India’s first private sports channel, is now available to viewers across the country. A 24-hour encrypted channel, it will be broadcast on PAS 10, and would be distributed as a part of the Zee Turner bouquet. Continuing with the tradition of providing wholesome family entertainment, the new offering from the Zee Network will provide a complete multi genre sports entertainment package to viewers.
Punit Goenka, Chief Executive Officer, Zee Sports, said, “The sports programming genre has grown tremendously over the last few years with ad revenues currently pegged at Rs 5 billion, and growing at a fast pace. What we felt missing was, content relevant to the average Indian apart from cricket. With that in mind, we aim to bridge the gap by providing a programming mix that is entertaining, relevant and catering to our core viewer base”. Explaining the differentiation Punit Goenka added “We have designed a true sports viewing destination encompassing the latest sports content with live sports action, entertainment from the world of sports, interviews and news, all with an Indian focus. We are confident that Zee Sports will enhance our offering to advertisers, distributors and most importantly appeal to our viewers”.
Zee Sports is a world-class channel with an Indian soul and its programming addresses issues and interests of Indian Sports. In the long run, the channel will work as an incubator and help in the development of various Indian sports. Zee Sports will take sports out of the event led viewing habit it is currently in and inculcate the habit of leisure viewing. Zee Sports will present news and shows on sports in a distinct manner appealing to our core target segment, the youth. Zee Sports will also be showing sporting events LIVE from around the world, which includes the best in cricket, football, tennis, motor sports, boxing, beach volleyball and snooker.
Zee Sports is backed by state-of-the art studios and the best international technology available for sports broadcasting in an endeavour to deliver shows that are entertaining, innovative and youthful. Apart from world-class infrastructure, Zee Sports has an experienced team of producers and directors who have worked on various international properties the world over.
For further information contact Abhishek Agrawal, Manager Corporate Communications, 9810352353