The FIA World Rally Championship (WRC) looks to gear up for a bigger share in Asia over the next three years following a joint agreement between International Sportsworld Communicators Ltd. (ISC) and Total Sports Asia (TSA). The 3-year agreement sees ISC appointing TSA as their exclusive partner in the marketing and distribution of broadcast rights and as their non exclusive sponsorship agent within key Asian territories.
The deal sees TSA take responsibility for distribution of WRC content across the Asian region in key markets such as Greater China, South East Asia and the Indian Sub Continent. It also provides an opportunity for TSA to utilise its existing network of key broadcast and media relationships to enhance the distribution and support of the content with local support from its five regional Asian offices.
Ian Ayre, TSA Chief Operating Officer said: “ The ability to represent both the media rights and sponsorship rights in Asia is a key factor in building the WRC brand going forward. Motorsport is growing rapidly in Asia with races and viewership increasing annually. Taking what is already a globally recognised motorsport brand to greater heights in Asia is an excellent opportunity and one we are extremely pleased to have the chance to be involved in ”
Simon Long, Managing Director ISC said: “With it’s dynamic entertainment proposition, data rich content and leading edge technology applications, WRC is better placed than ever to take off in Asia and engage with an ever wider audience of fans. We are confident that TSA, with their multi-platform expertise and local market know-how, are an excellent partner to help fully leverage the unique appeal of WRC across the region. We would also like to acknowledge the invaluable contribution made by ISM in building the foundations for WRC in Asia during the past 3 years”.
About Total Sports Asia
Total Sports Asia (TSA) is the largest fully integrated sports marketing company in Asia with focus in TV Rights Sales & Distribution, Sponsorship Sales & Management, Event Management, Licensing & Merchandising, Mobile Content Rights Sales, New Media and Sports Marketing Consultancy. With offices in key Asian markets such as Tokyo, Mumbai, Shanghai and Bangkok, Total Sports Asia has earned a strong reputation for successfully building and expanding international brands throughout Asia via effective integrated sport marketing programs and solutions.
For further information on this release and general marketing enquiries, please contact:
Alex Iskandar Liew, Director – Group Marketing, Total Sports Asia
T: +603-7660 9611
F: +603-7660 9622
About International Sportsworld Communicators Ltd.
ISC is the global media and commercial rights holders for the FIA World Rally Championship (WRC). Since acquiring the rights in 2000, ISC has worked with all stakeholders involved in the sport to make WRC more accessible to millions of established and new fans around the world.
WRC offers an exciting and multidimensional blend of thrilling TV, New Media, Sponsorship, Licensing and high octane Events. WRC now boasts a worldwide TV audience of 773 million viewers in almost 200 territories.