Singapore, June 24: The World Sport Group (WSG), the leading player in the sports marketing, media and management industry in Asia, has sold a 30 per cent equity stake in the business to corporate giants Dentsu Inc, it was announced today.
The new alliance will considerably strengthen the financial and strategic muscle of WSG which is renowned for its television production, marketing and event management expertise.
Headquartered in Singapore, WSG has regional offices in Hong Kong and Beirut, Lebanon and employs approximately 100 people.
As the main marketing rights holder of the Asian Football Confederation – organisers of next month’s 16-country Asian Cup in China – and a major stake-holder in Asian golf, WSG is a one-stop shop for corporate partners in
WSG and Dentsu will join forces to promote their sports business in the Asian region with Tokyo-based Dentsu representing WSG’s football and other properties in Japan.
‘WSG’s experience and expertise in sports TV production, marketing and event staging is well known in the industry and our partnership with Dentsu Inc. will now back this up with their considerable resources particularly in Japan, the region¹s major economy.’ said Seamus O’Brien, President of World Sport Group Holdings Ltd., the parent company of WSG.
‘Some of the biggest companies in the world are now, linked with Asian sport and as the profile of the region’s sports stars and their performances continue to grow worldwide, there is more and more interest from corporate
sponsors and other potential investors.
‘Through this partnership with Dentsu Inc., we are uniquely placed to develop these opportunities which exist in Asia and consolidate our market leader position.’
For further information, please contact:
World Sport Group
Mr Seamus O¹Brien, President
Mr Tony Morgan, CEO