Juan Villalonga, the man who had the vision of bringing telecommunications giant Telefónica into Formula One, will deliver the first keynote address at the Formula One Sponsorship Forum. Villalonga, the former chairman of Telefónica and one of Europe’s most eminent and influential business executives, still has close links to Formula One and is highly knowledgeable about the business of the sport.

Villalonga said: “I wish there had been a conference like this when I was working on the proposal to bring Telefónica into Formula One. The sponsorship forum is the perfect opportunity for a potential sponsor to meet all the right people and do all its research within a concentrated two day period.”

Villalonga’s vision to introduce Telefónica to Formula One has since been more than justified after Renault and Spanish driver Fernando Alonso took the 2005 constructors and drivers world championships. Formula One’s stock in Spain has risen hugely and this has been a major boost for Telefónica’s sponsorship.

Joining Villalonga at the event will be hundreds of delegates from multi-national companies worldwide. Companies registered to attend include some of the biggest names in global sponsorship. Allianz, AMD, British American Tobacco, BMW, Credit Suisse, Diageo, Intel, Panasonic, Petronas, SAP, Shell, Ford, Siemens, Emirates, Toyota Motor Corporation and Vodafone are just a few of the companies sending delegates to the conference.

The Forum is a unique meeting place for all of Formula One’s stakeholders to network, debate and close deals. It will be chaired by Julian Jakobi, Deputy Chairman of CSS Stellar PLC, who has spent over twenty years at the forefront of Formula One. Jakobi said: “I am delighted to be the Chairman of this exciting event. I sincerely believe it will give the Formula One sponsorship industry a valuable arena in which to exchange ideas and generate new business.”

What is the Formula One Sponsorship Forum?

§ There will be two keynote conference sessions given by globally recognised industry leaders.
§ Forty seminars taking place throughout the two day period, chaired by well-known experts across a range of different sectors. All participants will be able to join in any of these workshops and contribute to open debates, some of which will be reported or televised:
§ An exhibition and demonstration area consisting of 1000 sqm of space to demonstrate the very latest equipment, techniques, solutions and advances
§ Hosted Luncheons on each day
§ VIP travel and Accommodation, including helicopter transfer from Nice airport.
§ A glossy and special guide presented to each participant with their Forum pack.
§ The opportunity to enjoy the best of Monaco, and to meet old and new friends in an exclusive environment.

The Formula One Sponsorship Forum is organised by IM2 GmbH (Switzerland). To find out more information, please contact the organisers at:

Formula One Sponsorship Forum 2005
IM2 Events GmbH
Bleichemattstrasse 9
5600 Lenzburg

Sales: 00 351 91 840 4041
Sponsorship: 00 351 91 917 2287
Fax: 0044 207 900 1547
Email: simon@im2events.com
Web : http://www.f1sponsorshipforum.com/ 
Web: http://www.im2events.com/