Sportcal and World Archery will again collaborate to conduct a GSI Event Study on the 2017 World Archery Championships, taking place in Mexico City, Mexico on 15-22 October.
This will be the second international archery championships in succession analysed using the GSI methodology, after the 2015 World Archery Championships in Copenhagen, Denmark.
In 2015, a record 590 athletes from 92 nations attended the championships, in addition to 353 team officials and 190 delegates to the World Archery Congress, which preceded the event. In total, overseas visitors related to the championships contributed 13,300 bed nights and generated $3.3 million in direct economic impact.
For the World Archery Championships in 2017, Sportcal will analyse the six core event impact pillars – economic, media, social media, sponsorship, sporting and social – and look in detail at the tourism impact of the event.
World Archery Secretary General, Tom Dielen, said: "The first GSI study we participated in, back in 2015, gave us a comprehensive view of the positive impact of one of our major events, especially on the host city. It yielded tangible statistics to present to potential bid cities, and identified areas of opportunity in our event management. It will be exciting to see how we've developed over the two years inbetween the championships."
Sportcal will work in collaboration with key stakeholders involved in staging the event, including World Archery; the event organiser and national federation; host city; sponsors; broadcasters and any third party organisations to gather, assimilate, analyse and compare the data and narrative around the event.
Mike Laflin, CEO and Founder of Sportcal and the GSI Project, stated:
"We are delighted to be working with World Archery again on the study of the World Archery Championships in Mexico this year. The study in 2015 showed that the event generated significant economic and sporting impacts for the host city of Copenhagen. This has helped World Archery attract future host cities for its championships and guided them in the development of their events strategy."
Sportcal, the world's leading provider of sports market intelligence, will conduct the study as part of the GSI Event Studies Programme which runs from 2017 through to 2020.
You can read more about the GSI Event Study conducted on World Archery Championships 2015 here.
Sportcal is embarking upon a four-year programme during the 2017-2020 Olympic cycle, which will bring federations, rights owners, host cities, governments and key stakeholders together to work with Sportcal and engage in the GSI Project.
The programme will involve the development of annual studies from a diverse range of sports and events, to help event owners and hosts understand the true impact of their events across a wide range of sectors, and to support them in the further development of their event strategies.
For further information about the GSI Project and how to join the GSI Event Studies Programme, contact firstname.lastname@example.org or call +44 (0) 20 8944 8786