VisitScotland Backs Professional Rugby in Scotland

Professional rugby in Scotland was given a boost today when VisitScotland announced a three year, six figure sponsorship deal with Scottish Rugby.

The deal covers all three professional teams, Border Reivers, Edinburgh Gunners and Glasgow Warriors.

As part of the sponsorship all three club shirts will boast VisitScotland sleeve branding and advertising will appear on perimeter boards. The agreement will also provide the opportunity to promote the website visitscotland.com as the one-stop shop for information and accommodation.

The sponsorship is aimed at helping to generate more overnight stays and extended visits to Glasgow, Edinburgh and the Borders and to encourage supporters to return to Scotland for longer holidays.

VisitScotland Glasgow Area Director Lesley Craig said: “This is a wonderful opportunity on many levels and we’re hoping to boost rugby and tourism across the whole of Scotland.”

She was speaking as she launched the sponsorship at a photocall in Glasgow alongside Glasgow Warriors and Scotland captain Jon Petrie.

The agreement includes fixtures in the Celtic League and the Heineken Cup with the aim of increasing Scotland’s chances of hosting the 2015 World Cup.

David James, Scottish Rugby’s Head of Commercial, said: “We are delighted that VisitScotland is backing professional rugby. We have enjoyed a long and fruitful relationship with VisitScotland which has seen the IRB Under-21 World Championship and the Heineken Cup come to Scotland and we hope this deal can be the portent for greater success in the future.”

For further information please contact

Scottish Rugby Press Office
Frances Woodifield
0131 346 5008