On the 14-15th of July in Odessa, Ukraine, the Ukrainian Premier League will host the Football Experience Exchange Forum (FEX Odesa 2017), right before the Supercup match between FC Shakhtar Donetsk and FC Dynamo Kyiv on July 15th.

FEX Odesa aims to serve as a hub platform for the sports organisations from the CIS countries and Eastern Europe to open a dialogue and discuss the most relevant issues that they are facing in the region, as well as other trending topics in the world of football. Below you will see the preliminary agenda for the Forum. 

Among the speakers are:

Vladimir Geninson, President of the Ukrainian Premier League,
Dastanbek Konokbayev, Executive General Secretary of the Football Federation of the Kyrgyz Republic,
Matteo Campodonico, CEO, Wyscout,
Mario Leo, General manager, RESULT Sports,
Zhanna Strelnikova, marketing manager, PepsiCo Ukraine, and others.

Forum’s working languages: Russian and English (simultaneous translation will be provided).

Moreover, together with our partner Wyscout we are organising the UPL Wyscout workshop that will take place at the same venue on July 15th from 11am till 12.30am. 


The participation in the FEX Odesa 2017 is free of charge. Registration is open until July 7th, 2017.

In case there are any questions, please contact us at marketing@fpl.ua.

Looking forward to welcoming you in Odesa in person!

The Ukrainian Premier League Team


Location: ODESSA, UKRAINE / Hotel “Black Sea Park Shevchenko”

Date: 14th of July 2017

08.30 – 09.00 Registration
09.00 – 09.10 Welcome speech of the President of the Ukrainian Premier League
09.10 – 10.10 The next 10 years in development of the leagues in CIS countries
10.10 – 11.10 Challenges and development of the leagues in the Eastern Europe
11.10 – 11.30 Coffee break
11.30 – 12.30 Investment into football
12.30 – 13.30 Affecting social change through sport
13.30 – 14.30 Lunch
14.30 – 15.30 Football Math: the present and future of football data analytics
15.30 – 16.30 Digital & social media development
16.30 – 17.30 Sponsorship in football

Date: 15th of July 2017

10.00 – 11.00 Opportunities behind e-sports
11.00 – 12.00 New era: every company is a media company
12.00 – 12.30 Coffee break
12.30 – 13.30 How to engage a modern fan
13.30 – 14.30 How to leverage your matchday experience