UFA Sports and Galatasaray In Marketing Deal

UFA SPORTS and the Turkish traditional club Galatasaray Istanbul concluded a far-reaching cooperation agreement. In the future, UFA SPORTS will market all advertising and sponsoring rights of the Champions League participant as part of a comprehensive marketing project. For the time being, the contract will last four years, until 2005.

For the first time, with the signing of this contract, UFA SPORTS transfers the model of comprehensive marketing that so far has been successfully practised in Germany, to the Turkish market. Similar to the existing partnerships with the German top clubs Borussia Dortmund, Hertha BSC Berlin and Hamburger SV, UFA SPORTS will assume the marketing rights of the club on-site in Istanbul and tie the different components like panel advertising, hospitality and merchandising into individual sponsoring packages.

‘UFA SPORTS is a strong and reputable partner for us who will put us in a position to increase our marketing profits and invest continually in the substance of the team. We will thus be able to establish Galatasaray at European top level’, describes Mehmet Cansun, President of Galatasaray Istanbul, the common targets.

‘Due to its tradition and international success, Galatasaray Istanbul is one of the top teams in Europe. Turkey is an important market of growth and above all an enthusiastic football nation. I am convinced that we will seize the opportunities we have to successfully market the club’, portrays Bernd Hoffmann, President of UFA SPORTS, the partnership optimistically’.

For more information please contact:

Katja Kraus
Head of Public Relations
UFA SPORTS GmbH
Phone: +49 40 / 376 77-110
Fax: +49 40 / 376 77-115
E-mail: katja.kraus@ufasports.de