London, 24 November 2004 – TWI Radio has been re-appointed by the FA Premier League to represent its international radio rights.
The new three-year contract – which runs until the 2006/7 season – will see TWI continuing its relationship with an array of existing clients and a brand new deal with digital satellite radio company Sirius which has 120 channels across the US.
The Sirius deal will enable millions of football fans across North America, including Mexico and the Caribbean, to catch up with Premiership match action from 27 November this year until May 2005.
The deal was brokered by TWI Radio which has represented the Premier League outside the UK for the past five years.
Carolyn Smyth, Head of TWI Radio said: ‘We are delighted to extend our successful relationship with the Barclays Premiership which continues to be a global success. Together with the FA Premier League, TWI is confident that we will be able to achieve even greater heights in building its popularity and profile worldwide over the next three years. Our new partnership with Sirius Radio will help us reach those goals. ‘
Premier League Chief Executive, Richard Scudamore, said: ‘The Premier League is the world’s most popular domestic league competition. We are now broadcast on television in more than 180 different countries, but we are always looking to ensure there are numerous ways for fans to access and enjoy the competition.
‘Our continued relationship with TWI for our international radio rights will ensure that all the best Barclays English Premiership action is available to hundreds of millions of Premier League fans throughout the world. The coverage right across the United States in the deal with Sirius is particularly pleasing as we look to develop the league in that market.’
Scott Greenstein, President of Entertainment and Sports, SIRIUS, said: ‘For the first time, millions of US soccer fans and British expatriates can stay connected with their favorite soccer teams on SIRIUS. Every week, we’ll carry a great selection of matches throughout the season until a league champion is crowned.’
For more details contact:
Madeleine Pallas, PR Manager for European Operations,
IMG/ TWI, +44 (0) 208 233 7425/ mobile: +44 (0) 7973 326 422
Or email: mpallas@imgworld.com