28 July 2008 – Monte-Carlo – The IAAF is pleased to confirm the continuation of TV rights agreements for the IAAF World Athletic Series of competitions for Brazil and New Zealand, following recent deals for the 2010/2013 period.
Dentsu, IAAF’s Marketing Agency, has secured the agreement with existing partners Globosat and Sky Network, which cover Brazil and New Zealand respectively.
Globosat and Sky Network are the dominant pay broadcasters in their respective markets with significant household reach. Sky Network reaches 45% of homes and SporTV have over 17 million potential viewers.
Lamine Diack, the IAAF President said: “One of the main priorities of the IAAF Athletics World Plan is to ensure the best possible TV coverage, all over the world, as a way to motivate and encourage a new generation of athletes and fans.”
Pedro Garcia, Globosat’s SporTV Director said “Athletics and TV is a very good partnership… IAAF and SporTV’s Channels is even better. We are so glad to strengthen our relationship for many years ahead that will bring to our viewers the best international athletic events”
Kevin Cameron, Sky Network’s Director of Sport said “We are very pleased to have concluded a deal with the IAAF so that we can continue to bring to New Zealand viewers, coverage of the very best athletes competing in the top international athletic events. It also dove-tails with Sky acquiring the rights to the 2012 London Olympics, where New Zealanders will be able to enjoy the track and field action from several dedicated Olympic channels”.