Traffic Group, which has been operating in the sports field for more than 20 years, will attend this month in the Sportel – the largest international television sports trade show. The trade show brings together broadcasters, distinguished producers, advertising agencies and sports marketing companies. It will be held in Monaco, from October 24 to 27. During the event, Traffic international business team will be offering soccer packages and broadcasting rights of major championships of South American clubs, such as Copa Libertadores and Copa Sudamericana, and National Teams Tournaments such as Copa América 2007, and World Cup qualifiers.
With a large experience in the international market, Traffic’s clients portfolio includes companies in all continents. In 2004, the broadcasting rights for Copa América were sold to more than 170 countries. Traffic’s sports portfolio is currently the only available source in the market with the best feature of South American soccer. It allows TVs throughout the world to create a programs franchise all year round covering one the best soccer content in the world. During the last years the company has produced and distributed approximately 300 soccer games per year.
According to Marcelo Milliet, Traffic’s CEO, the volume of products produced and commercialized by the company in the international market positioned the company as one of the main sources for the South American soccer. “The key players of this field want to keep on doing business with us because they’re sure they’ll get top quality products. Additionally, they’re sure the products will be well accepted and recognized by the public.” says Milliet.
In order to present its wide variety of products to the market, Traffic Art Department created a website http://www.trafficgroup.com.br/, as well as a special folder with details of each product offered. “These 2 tools provide more swiftness to business and also help to portray our products”, concludes the businessman.
PRODUCTS FOR THE INTERNATIONAL MARKET
Traffic Sports Marketing
· Tournaments of South American clubs
– Copa Libertadores – is the most important club championship in South America. In importance, it can be compared to the Champions’ League in Europe. It is held every year from February to July amongst competitors of clubs from South America and Mexico.
– Copa Sudamericana – is as important in South America as the UEFA Cup is in Europe. It’s the only international tournament of the Americas to be held in the second semester of the year. The Cup has acquired considerable prestige in only 3 years and currently has the participation of major teams from different countries.
· Tournaments of National teams
– South America qualifiers – Traffic holds the exclusive broadcasting rights for non-American countries of all national teams, except Bolivia.
– Concacaf qualifiers – Region which covers Central America, North America and the Caribbean and which has already qualified Mexico and the USA for the 2006 World Cup.
– Copa America – The oldest soccer championship of the Americas. It is very successful and enjoys high prestige; its last edition (2004 in Peru) was marketed to more than 170 countries.
– Sul-Americano Sub-17 and Sul-Americano Sub-20 – Tournaments held every 3 years and which bring together future South American soccer stars.
– Pré-Olímpico – Tournament which qualifies South American national teams for the Olympic Games.
· Programs and special DVDs
– The South America Way – Destination Germany 2006: – a series of 6 programs about each South American team qualified for the World Cup in Germany.
– South American World Cup Qualifiers 2006 – The highlights of Brazil, Argentina and other teams at the World Cup qualifiers – a series of 6 programs reporting the story of each South American team qualified for the World Cup in Germany.
– Libertadores 2005 Sao Paulo Champion – The DVD produced in partnership with Abril Publishing House, shows the inside story of Sao Paulo soccer team towards the distinctive three-time victory at the Copa Libertadores.
– Peace at Play – A documentary which portrays the backstage of the game played by the Brazilian national team in Haiti, 2004, and the deep emotion experienced by the locals at the time.
– Rally dos Sertões – The major off-road race in Latin America and the 3rd largest in the world in number of participants. It is exclusively offered by the company to the international market.
Traffic has operated globally in the field of sports marketing and entertainment for more than 20 years. In Latin America, Traffic Marketing Esportivo is one of the leaders in its segment… Traffic also operates in North America, Europe and Asia, assisted by Traffic Sports USA, with headquarters in Miami, and Traffic Sports Europe, with headquarters in Amsterdam. In Brazil, in the field of media and entertainment, Traffic is represented by TV7 VídeoComunicação, an independent TV producer and internet provider; by Canal Azul Entertainment – an audiovisual production company with expertise in documentaries of various kinds; by TV TEM, result of the purchasing of 4 affiliates of Rede Globo, which reaches more than 318 cities in the countryside and another 3.5 million households, and also by Bom Dia, a regional newspaper in the interior of the State of S. Paulo, Brazil.