TradingSports, the first white label person-to-person betting exchange, has signed an exclusive, five -year deal with WWTS, the leading online bookmaker, to become its official P2P betting partner.
The deal will see WWTS (World Wide Tele Sports) join the TradingSports global P2P exchange, enabling the bookmaker to offer its customers person-to-person betting during an event (‘in-run betting’), across its entire online sports gambling portfolio including Betwwts.com and Post-Time.com.
The addition of P2P betting to WWTS’ existing offering means that their users will have access to an extensive, full-service gambling system, with the added advantage of a vast global pool of liquidity in all betting contracts.
Sitting alongside the bookmaker’s existing fixed odds offering, the P2P application will be launched on the BetWWTS.com website in time for the FIFA World Cup Finals, beginning later this month. With UK bookmakers alone expected to take over £200m in bets during the four weeks of action, the tournament will be one of the most lucrative events ever for the gambling industry.
Located and licensed in Antigua, WWTS was founded over 10 years ago and now operates in over 100 countries – recording over $1.3billion in annual sales. The commercial partnership with TradingSports marks the first occasion that WWTS has offered an online P2P betting facility and will see the company become the first major bookmaker based in the Caribbean to offer the service to its customers.
The deal represents an important advance in the commercial development of TradingSports, giving the company an important foothold in the global P2P betting market and significantly enhancing the overall liquidity of the system.
‘We are thrilled to be working with WWTS to bring P2P betting to the global market,’ said Joe Tighe, TradingSports’ CEO. ‘Person-to-person betting has exploded since its introduction in the UK, and through our partnership with WWTS we hope to offer the same opportunities to sports fans around the world.’
Based in London, and launched in October 2001, TradingSports offers bookmakers and sports websites a quick, low cost entry into the P2P marketplace, without the need to establish their own technology infrastructure. Its white label properties enable exchange partners to benefit from all the advantages of the highly scalable TradingSports back engine technology whilst customizing the user interface to reflect their own brand offering.
‘We firmly believe that the TradingSports’ back engine technology is the very best available in the global P2P market. Our white label solution enables partners to provide a customised P2P proposition with minimum cost and time-to-market – offering punters around the world the chance to place P2P bets on all their favourite sports events,’ said Tighe.
The TradingSports system offers the additional, unique benefit of paying out on a draw, thereby minimizing the risk to the punter. Exchange partners also have the advantage of maintaining exclusive relationships with their users.
For further information please contact:
Tom Maidment at WSM
T: +44 (0) 207 592 7178
Hayley Buery at TradingSports
T: + 44 (0) 208 780 6007
Salma Crump at WWTS
T: 268.480.2100