Kuala Lumpur, Malaysia – Monday, 13th July 2009 – Total Sports Asia & Havas Sports & Entertainment today announced the signing of a business partnership, enabling each company to strengthen and expand their offer in certain territories.

Havas Sports & Entertainment is part of the Havas Group, the 5th largest communication’s group in the world. Present in 20 countries, Havas Sports & Entertainment develops communications solutions for brands by connecting them to people’s daily life and passions through the creation and implementation of content and experience strategies.

Total Sports Asia (TSA), established in 1997, is the leading Asian specialist in sports and entertainment solutions. With seven offices and over 90 employees, TSA covers all major markets in Asia.

The partnership will allow each network to deliver wider services to clients, as both entities will benefit from capabilities of the other. Whereas Total Sports Asia has a strong track record in properties rights management, sales and relationships with Asian clients, Havas Sports & Entertainment has a long history with brands in Europe and Americas.

Already established in Asia through locations in China and India, Havas Sports & Entertainment will strengthen their position across the region with Total Sports Asia’s additional network presence. Havas Sports & Entertainment’s strong network in the European and American markets, as well as Africa — through their recently opened South African location, will allow Total Sports Asia to offer a wider service to its Asian multinational clients with global ambitions.

The newly allied networks will look to share and develop common new clients, increase revenues, and build stronger relationships with regional stakeholders.

Lucien Boyer, CEO of the Havas Sports & Entertainment network, said, “The expertise of Total Sports Asia is well recognized by sports experts in the Asian region. Thanks to this partnership we’ll be able to bolster our offer in Asia, and help Total Sports Asia in our strong markets in Europe and the Americas. I’m very to happy to take this step and am looking forward to working together with Marcus Luer and his team, and announcing our first common clients very soon.”

Marcus Luer, Group CEO of Total Sports Asia, commented: ‘’It’s a true win-win partnership for all parties involved. Our joint services and global presence compliment each other well and we are delighted to join forces with such a large and established communication group. Asian brands are looking to engage more and more in integrated marketing activities in their home markets and overseas. That’s where we all believe the new opportunities exist for the future.”

About Havas Sports & Entertainment: Havas Sports & Entertainment is Havas Media’s global sports and entertainment communication network and operates with offices in France, the UK, Spain, Portugal, Italy, Germany, Poland, Netherlands, Argentina, Chile, US, China, India, South Africa, and Mexico.

Its 400 professionals offer strategic and operational support to brands and institutions. Havas Sports & Entertainment’s core capabilities impact all areas of sponsorship and brand integration, ranging from sponsorship evaluation and engineering, strategic planning, rights negotiation, branded content, sponsorship activation programs and implementation, to performance assessment. They work to connect brands to the world of sport, broadcast, films, music gaming, arts, celebrities and CSR by creating and delivering experiences and unique content for the consumer.

Havas Sports & Entertainment international clients include: Coca-Cola, adidas, Coty, McDonald’s, Veolia, Repsol, Carrefour, Orange, Unilever, Santander, Winterthur, EDF & EDF Energy, Air Asia, Puig, Motorola, PSA, Reckitt Benckiser, LVMH and sports organizations such as the Argentinean Tennis Association, the Association of Tennis Professionals, the English Premier League, and the French Golf Federation, among others. For more information please visit www.havas-se.com.

About Total Sports Asia: Total Sports Asia (TSA) is Asia’s leading independent sports marketing agency with a dedicated team of over 90 sports marketing experts and seven offices in Kuala Lumpur, Bangkok, Shanghai, Beijing, Tokyo, Mumbai and Delhi. Its core business is media rights, TV production, sponsorship, events management and consulting.

TSA works with leading federations and rights holders from around the world including the media rights for the US Open tennis, BWF (Badminton World Federation), FIFA World Champion Italy and UEFA EURO Champion Spain. TSA also works closely with major European football clubs and Formula 1 teams on sponsorship rights in Asia. TSA provides various consulting services to Asian corporations seeking to engage in sports and entertainment as part of their overall marketing mix. TSA’s unique integrated marketing approach has seen it take both sports and corporate brands to new heights. For more info please visit www.totalsportsasia.com

Havas Sports & Entertainment Global
Melina Baetti
Network Communication Manager
Tel: +33 (0)1 58 47 82 56

Total Sports Asia
Marcus Luer
Group CEO
Tel: 603 7660 9611

Tags: Total Sports Asia, Havas Sports & Entertainment, Asia, Sports Marketing