Buenos Aires – TORNEOS, a sports marketing company and media leader in Latin America, was appointed by the Argentine Football Association (AFA) to commercially manage – worldwide – all of its rights of use, commercial exploitation of official designations, sponsorship programs, licenses, promotions and hospitalities.
"We are proud to have been chosen by AFA to manage their commercial rights around the world. It is a huge challenge that we will assume with responsibility, integrity and hard work. In TORNEOS we are committed to achieve excellence in each of our projects, for which we thank the Argentine Football Association for trusting in us", said Ignacio Galarza, CEO of TORNEOS.
In 2016, TORNEOS was also selected by AFA to manage the e-commerce of its online store AFA Shop (www.afashop.com.ar), where products such as official clothing and licensed products are offered to fans throughout the country and the world, so they can acquire the official merchandise of the Argentine National Team.
TORNEOS is a sports marketing company and media leader in Latin America, with more than 35 years in the entertainment sector, specializing in the acquisition and distribution of media and commercial rights for premium sports events and competitions, organization of high-level sports tournaments, commercialization of audiovisual rights and the generation and production of sports content at a regional level. Each year, TOURNAMENTS produces more than 18,000 hours of content and transmits more than 5,000 sporting events.