Munich based TV-Channel TM3 and WIGE MIC, one of Germany’s largest sports broadcast service providers, team up to provide enhanced coverage of the Champion League Soccer Matches using CyberSport, a new, exciting sports commentary tool from Orad Hi-Tec Systems.
CyberSport enhances live and instant replay videos with informative and entertaining graphic overlays which remain fixed, appearing to be ‘painted’ on the field regardless of the camera’s movements. Logos, statistics, scores and animated graphics capture and hold viewers’ attention.
TM3, originally a women’s TV station, made it¦s first move to becoming a sports channel with their purchase of the Champion League rights for the next 4 years. A completely new sports commentary method was needed to go on air, providing more information, fun and excitement. Most of all, TM3 wanted to target younger viewers and give soccer a special look.
TM3 did not want to build internal graphics or broadcasting service departments as other public broadcasters do. They turned to WIGE MIC who were already using Orad’s Virtual Replay to generate 3D graphical representations of game highlights from any angle, for ARD’s weekend sports magazine. WIGE MIC chose Orad’s CyberSport for its many capabilities and TM3 was on the air in a matter of weeks, with live insertion of tied-to-the-field logos, jumbotrons and scores both before the match and during halftime. After beginning with the German games of the Champion League on September 14th, WIGE MIC will now take the system on tour to other game locations throughout Europe and will add other CyberSport features such as off-side lines and live display of game statistics.
With CyberSport and Virtual Replay, Orad and WIGE MIC are beginning a long term relationship to include other broadcasters and events, such as Ice Hockey and Ski Jumping. CyberSport can be used to add tied-to-the-field graphics, animations and video jumbotrons to other sporting events including: athletics/track and field, swimming, rowing, cricket, rugby, American football, baseball, horse racing, car racing, etc.
Orad is the leading manufacturer of virtual studios and sports analysis and commentary tools, with a global market share of 75%. Recent CyberSport sales include BSKYB’s Sky Sports.
*More About Orad *
Orad is a privately owned company, whose principal investors consist of ISL, the world’s largest sports sponsorship organization, and the ORMAT Group, a high tech, publicly traded conglomerate.
Orad’s mission is to realize the potential of proven and emerging electro-optical, video and real-time image processing technologies for the TV broadcasting, production studio, sports events and advertising markets.
Contact: Ms. Lori Lichtblau
Orad Hi-Tec Systems Ltd, PO Box 2177,
Kfar Saba 44425, Israel
Tel: +972 9 767 6862 ext. 525 Fax: +972 9 767 6861
E-Mail: lori@orad.co.il
www.orad.co.il