The World Sponsorship Monitor (TWSM), the essential monthly insight into the nature, value and duration of all significant sports sponsorship deals, trends and issues was re-launched at the Sport Accord conference in Madrid last week.

Published by leading sponsorship research company Sports Marketing Surveys, TWSM has become regarded as an essential reference work by members of the sponsorship community and provides a practical hard working tool for brand managers, rights owners and consultancies

Now in its third year TWSM, which is available only on subscription, has been restyled to reflect and better display considerably enhanced content. It has been designed to bring the business of sponsorship into sharper focus and present its data in more accessible and relevant environment. For the first time, TWSM will have an online presence.

Nigel Geach, Director of Sports Marketing Surveys said: ‘We felt it was time to update the look and feel of the publication, making it more user friendly for subscribers and providing more detail on nuances of individual sponsorship deals. We are achieving this and delivering insight about the structure of deals by interviewing the individuals responsible for brokering them.

‘The World Sponsorship Monitor has an increasingly important role to play in an ever more sophisticated and competitive sponsorship environment. There are a lot of brand managers, sponsors and prospective sponsors who need to keep in touch with the sponsorship market, and to gather insight about the values of the respective sports sponsorships. This report allows them to do that.’

Sports Marketing Surveys has appointed specialist consultancy Communicate Sport to redevelop and market the next generation TWSM.

For more information about TWSM please contact Catherine Hawkins, Communicate Sport on 020 7431 8592 or by e-mail at Catherine@communicatesport.com