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The Sportsmedia Bulletin Network Expands Into Europe

Sportsmedia Broadcasting, the UK’s leading provider of bespoke radio sports bulletins announces an agreement with REM.fm, the Costa del Sol’s leading English-speaking radio station, to provide bulletins LIVE to air.

This heralds the start of Sportsmedia’s expansion into continental Europe, for a service which has run in the UK since 1992.

Sportsmedia’s daily bulletins slot live and direct into REM.fm’s output across Malaga, Marbella, Nerja and Gibraltar. The studio-based broadcasts will also contain live on-site reports from major sports events and interview clips with a who’s who of sport.

As always, Sportsmedia’s sponsorship clients will wholly support the bulletins. The company’s staff skillfully broadcast commercial messages within the editorial environment of each bulletin, thus delivering high attention messaging without compromising the information or reporting.

Commenting on the deal, Jonny Gould, Managing Director, Sportsmedia Broadcasting Ltd. said

“We are really delighted to welcome REM.fm to our growing network. There are 70,000 UK-owned properties in Spain, which means the Costa del Sol should be treated as any other region of the UK. We see a future broadcasting across Europe in English, and it consolidates our ability to broadcast to target audiences on behalf of our sponsors.”

“Our local radio broadcasts reach a combined audience larger than any single national station. By definition, the stations serve their local audiences in a more personal way, thereby offering us unique opportunities to drill down into each community like no other national network can offer.”

“With nearly a quarter of a million British-owned homes abroad, we are talking to other radio stations right across Europe to deepen our network penetration.”

“Further ahead, we’ve identifying other areas of growth for the business. We are well-positioned for TV sport and entertainment radio projects.”

CONTACT:
Jonny Gould, Managing Director, Sportsmedia Broadcasting Ltd. +44 20 8962 9001

EDITORS NOTES:

· Sportsmedia Broadcasting broadcasts sports bulletins throughout every region of the UK to independent regional and local radio stations and the BBC on FM, AM, DAB, the internet and Sky.

· Sportsmedia’s website http://www.sportonair.com/ delivers on-
demand audio bulletins and exclusive interviews with managers, players and coaches and other stars from the world of sport. It also white labels this live content to other major sites.

· The bulletins are wholly funded by sponsorship from sport’s leading sponsors.

· The company is wholly privately owned, becoming the largest independent provider of packaged sports news to the radio industry.