The theme of Host City 2018, “The Future of Major Events” was announced today at SportAccord by Paul Bush OBE, Director of Events at VisitScotland and Sir Craig Reedie CBE, IOC member and President of the World Anti-Doping Agency (WADA).

In conversation with Ben Avison, Host City’s Editorial and Conference Director, the VIP speakers discussed what lies ahead for major events sector and give a taste of items on the agenda for Host City 2018: The largest meeting of cities and sports, business and cultural events.

Paul Bush OBE, who leads EventScotland as part of his role as VisitScotland’s Director of Events, said: “We’re at an interesting juncture in the hosting and delivery of major events. The rapidly changing way audiences are engaging with events through the advancements in technology as well as the social and economic impacts on the host country makes the future of major events a hot topic for discussion.

“Major events can create an impact like no other. Articulating their special DNA and how they can provide a 360-degree perspective across sport, culture, health, education and tourism is something I look forward to discussing with the industry in depth at this year’s Host City conference in Glasgow. By continuing to evolve and innovate, the future of major events will continue to be a positive one.”

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Ben Avison, Editorial and Conference Director said: “Host City always addresses the primary concerns of the major events hosting sector and this year’s theme, ‘The Future of Major Events’ is no exception.

“Across the world, demographics, economics and geopolitics are all changing in tandem with revolutions in technology that are transforming the landscape forever. Rights holders, hosts and organisers must all stay ahead of the game to ensure their major events are engaging and beneficial for future generations, and Host City conference and exhibition provides the ideal setting for this.”

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