Mega Sports Event Conference
Copenhagen Business School
1 September 2006, 9:00 – 17:00
(conference dinner 19:00 – 23:00)

The Economic and Social Impact of

Mega Sports Events

Olympic Games to Copenhagen in 2020 ?

Conference Background

In the spring 2005, the Danish Minister of Sports, Mr. Brian Mikkelsen, took the initiative to launch a feasibility study on the potentials and obstacles of a Copenhagen bid for the Olympic Games. The report produced by Ramboell Management was presented at a press conference on March 6, 2006.


We are proud to present a list of very acknowledged speakers and researchers. Please, see the program at We have only been able to present such a distinguished list of speakers due to our conference sponsors.

Aim of the Conference

The conference is organized from a research point of view to discuss the benefits of hosting major sport events. The aim of the conference is to narrow down the essential points in the discussion of the effects of hosting a major sport event and ultimately the Olympic Games. By consulting experts and academics, the conference will discuss the facts and the myths surrounding effect measurement of major sport events and ask the question: Which factors determine the success of hosting the Olympic Games?

The conference will cover the following topics:

Experiences from preparing, hosting and bidding for the Olympic Games including case examples from:

  1. • the London 2012 Organizing Committee

  2. • the Stockholm 2004 Bid Committee

  3. • the 1992 Barcelona Games

Economic and social effects of hosting a mega sports event including an overview of existing research:

  1. • cost cutting measures with regards to facility operations and infrastructures

  2. • social, integrative and other effects

  3. • city, company and country branding

  4. • environmental and ethical effects

Registration, Payment, etc.

Information about the Conference

Questions about the conference, including accommodation, may be sent to Troels Troelsen, Associate Professor,


Conference: DKK 1,250 (DKK 500 for students under 30 years of age)

Conference Dinner (optional): DKK 600 incl. beverages

If you need accommodation, please mail us:


The registration form can be found at

Conference Organizer:

CBS, Solbjerg Plads 3, 2000 Frederiksberg, tel. +45 3815 3400 (9 am – 3 pm) Troels Troelsen, Associate Professor, mobile: +45 4074 7174 and e-mail:

Please check the latest version of the program at the conference website, which will include a list of participants, papers, presentations, etc. Changes might occur due to force majeure, new speakers, etc.

We look forward to seeing you

Mr. Troels Troelsen Mr. Jørgen Hansen

Associate Professor, Sports Economics Projektmanager Rambøll Management A/S