20YS Partners

Sportcal is delighted to announce that Terrence Burns, the President of Helios Partners, Inc., is to join the Events, Bidding and Hosting session at 20 Years of Sport at Clifford Chance in London on May 11.

20 Years of Sport, or 20YS for short, is a unique global gathering of the sports industry where senior executives from all sectors of the industry will come together to reflect on the last 20 years of sport and discuss and debate what the next 20 years might look like.

Terrence has a long history in Olympic marketing and communications as a sponsor, as an agent for the IOC, and as an Olympic consultant with his own agency. At Helios, Terrence has worked with clients as varied as the Australian Soccer Association, Telus Telecommunications in Vancouver and Nissin Foods in Tokyo. As an Olympic sponsor, Terrence was responsible for the planning and implementation of Delta Air Lines’ sponsorship of the 1996 Olympic Games in Atlanta.

Terrence was recruited by the IOC in 1996 to assist in the creation of Meridian Management, SA – the IOC’s marketing agency. Terrence served as Meridian’s Senior Vice President – Marketing and Sponsor Servicing. In this role, he was responsible for a team of Group Managers who managed the day-to-day marketing relationships with the IOC’s then-eleven TOP Partners.

While at Meridian, Terrence also spearheaded the first-ever global assessment of the Olympic Brand in 1998. The work is still the basis for brand communication within the Olympic Movement.

Recently, Helios advised Russia in its successful bids to host both the 2018 Fifa World Cup and the 2014 winter Olympic Games in Sochi.

Burns joins Patrick Nally, a pioneer of the modern sports sponsorship industry, among the confirmed speakers for 20 Years of Sport. Other high-calibre speakers will be announced imminently.

The event will attract industry leaders and decisions makers from all sectors of the sports industry. Rights holders, broadcasters, brands, sponsors, agencies, government organisations, Olympic committees, cities and service providers will all come together to share their ideas and exchange their knowledge.

Thanks to one of our Principal Partners, Clifford Chance, the event will be held at their state-of-the-art exhibition venue in Canary Wharf.

Book your place today for 20YS and be part of a unique day for the sports industry and find out who has been the most influential person in sport in the last 20 years.

To register for 20YS click on the links below or contact the sales team:

W: 20ys.sportcal.com
E: sales@sportcal.com
T: +44 20 8944 8786

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