June 14, 2010 – LAUSANNE, Switzerland. The Sustainable Sport and Event Toolkit (SSET) Seminar, to be held June 24-25, 2010 in Lausanne, features Patagonia and Switcher among other sustainability experts, and welcomes Barbara Kendall, Olympic Gold, Silver and Bronze medallist and 4-time world champion in windsurfing, and member of the IOC Sport and the Environment Commission as the Keynote Speaker.

The SSET Seminar
The objectives of the SSET Seminar are to present and promote sustainable environmental, social and economic best practices, solutions and strategies as related to the sports industry, and to guide participants in the application of SSET guidelines.

The first day of the seminar is dedicated to sustainable planning with presentations by Patagonia, the International Olympic Committee (IOC), UEFA, European Athletics, EventScotland, Gymnaestrada 2011, and AISTS. Quantis will lead a hands-on workshop utilizing Life Cycle Assessment tools for participants to measure and manage the impacts of sample sport events. Day one will conclude with the Athlete Keynote Address by Kendall followed by dinner.

The second day will focus on implementing sustainability into Sport Events specifically regarding community and supply chain, transportation, and communication featuring presentations by Switcher, CH2M Hill, the Golf Environment Organisation (GEO), IOC Transportation Advisor Philippe Bovy, and VANOC.

For a full list of speaker bios and the event programme, please visit www.aists.org/sset. The two-day seminar is held in Lausanne, Switzerland, June 24-25. Cost is 1,500 CHF for non-SSET Centre Members and 1,000 CHF for SSET Centre Members.

About SSET
The SSET was created as a joint project between the International Academy of Sports Science and Technology (AISTS) and the Vancouver Organising Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) to help sport organizations develop practical strategies and manage their environmental, social and economic impacts and opportunities.

Essentially serving as a “How To” guide for organisers of domestic and international sports events, as well as National Federations, International Federations and National Olympic Committees interested in making their sport and events more sustainable, SSET merges the following management and sustainability practices into one integrated application for sport events and organisations:

· Olympic Movement Agenda 21

· IOC Guide on Sport, Environment, and Sustainable Development

· ISO 14001-14006 on Environmental Management Systems

· ISO 26000 on Social Responsibility

· BSI 8900-8901 on Sustainable Event Management (British Standards)

· CSA Z2010 Requirements and Guidance for Organizers of Sustainable Events (Canadian Standards)

· GRI G3 Sustainable Reporting Guidelines

· SMRS (Vancouver 2010 Sustainability Management and Reporting System)

The SSET is supported by the International Olympic Committee (IOC) as its Principal Supporting Partner, as well as European Athletics, EventScotland and the City of Lausanne as its Development Partners. More information on SSET and the SSET Centre can be found at www.sustainable-sport.org.

Beyond Sport Awards
SSET recently achieved the shortlist for the Beyond Sport Awards 2010 in the Sport for the Environment category. AISTS will attend the Beyond Sport Summit in Chicago, September 27-30, 2010 for the awards presentation. Beyond Sport is a global organisation that promotes, develops and funds the use of sport to drive positive social change across the world. Shortlisted projects were chosen from more than 350 entries spanning 115 countries.

About AISTS
AISTS is a renowned centre of excellence for education and applied research in sport. By integrating sports science, sports business and sports technology, AISTS offers a multidisciplinary approach to postgraduate education, continuing professional education, and applied research in the sports industry. For more information, visit www.aists.org.

Media Contact:
Leigh Pezzicara
Marketing & Communications Manager, AISTS
Email: leigh.pezzicara@aists.org
Phone: +41 (0)21 693 85 98