Breil Watches has extended its existing relationship with the Superbike World Championship with a new one-year deal, naming the brand the Official Timekeeping Sponsor for 2004 season.

The sponsorship deal builds on the successful relationship for a fourth consecutive year with FGSPORT, international rights holders of the FIM Superbike World Championship.

Breil Watches, the renowned Italian watch makers have created a stylish brand positioning, supported by innovative product designs and an advertising campaign featuring the line ‘Don’t touch my Breil’.

Marcello Binda, the CEO of the Binda Group, owner of the Breil trademark, has announced: ‘We are most satisfied with the agreement that has been reached. This is a winning partnership that reinforces the Breil image throughout the sports world as an ambassador of values such as excellence, capability in technological and design innovation, together with the passionate, combative determination for success.’

Paolo Flammini, FGSPORT CEO said ‘Superbike provides Breil with international brand visibility in a relevant and emotional way to target male consumers.’

The FIM Superbike World Championship is the world’s premier production motorcycling series, with 12 international events, attracting over 1.1 million spectators and 2 billion TV viewers worldwide in 2003.

For further information please contact:

Maria Latham
Head of Sales
(t) +39 06 50 966 449
(f) +39 06 50 944 450