Sportsbrand Media Group appoints Mark Semmence as Director of International Cricket and General Manager of Middle Eastern Region.

Mark Semmence, a previous founder of Sports Services Group, joins Sportsbrand Media Group as Director of International Cricket and General Manager of the Middle Eastern region.

Mr Semmence formerly worked at Sportbusiness Group as Consulting Director and with Quintus Group in London and New York on projects such as the Cricket and Rugby World Cups, the Professional Cricket Association and the commercial development of the Worldwide Champions Tennis Tour.

Mark will be based in Dubai to take advantage of the strong cricket culture in Asia and maximise commercial opportunities that exist within the Middle-Eastern region.

Anil Nair, Sportsbrand’s Chief Executive Officer said: “We are extremely pleased to welcome Mark to the company. Mark’s appointment is a reflection of Sportsbrand’s growing commercial interest in International Cricket and business within the Middle-East.

Malcolm Gray, Chairman of Sportsbrand Media board, says: “Mark brings a wealth of valuable experience and expertise to his new role and we look forward to having him on board.”

Mark Semmence says: “I am impressed with the strength of Sportsbrand’s foundation and its excellent management team and I look forward to further developing the already well-established territory in the Middle-East.”

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Julia Gaylard – Marketing & Communications

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