The latest addition to Sports Marketing Surveys plus, the consultancy division of Sports Marketing Surveys, is Amsterdam-based Richard Denton. As well as heading-up Sports Marketing Surveys Netherlands, Richard is also a Managing Partner of bigdaddy, a sports communication agency.
Richard started his career with Sports Marketing Surveys in Brussels from where he went on to head the sponsorship and public relations activities of Canon Europa. Subsequently he joined IMG Consulting, working primarily with Phillips International developing their global sponsorship strategy and marketing programmes.
Commented Stephen Proctor – Managing Director of Sports Marketing Surveys – ‘We are delighted to resume our working relationship with Richard. He now has unusually wide ranging experience of all aspects of managing and negotiating sponsorship, adding invaluable expertise to the knowledge-based consultancy offered by Sports Marketing Surveys plus’.
Richard Denton said ‘I look forward to re-establishing my connection with Sports Marketing Surveys. With 20 years experience Sports Marketing Surveys has continued to operate at the cutting edge and is undoubtedly one of the world’s leading agencies in the field of sponsorship research. By combining our experience, network and resources, I am confident we will be able to offer our clients an even better range of products and services.’
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