Prospective E.U. Member Turkey is the latest country to be covered by Sports Marketing Surveys , the international sports market research company, through its office opening in Istanbul.

The office will be run by Alfonso De Stefano, an experienced manager in sports with previous roles several at sport marketing & consultancy entities from FIFA to The Italian Football Federation and FIS in alpine ski, who commented:-

 “ We are proud to represent such an international company in Turkey and provide all the range of professional services to domestic and international companies investing in sports.  Nowadays Turkey is growing very fast in all the sectors of economy. This is reflected also in sport given that it will host several international important sport events.  UEFA Champions league , F1 GP  , World Rally of Anatolia and the next European Basketball Championships in 2010 are just few examples of the future potential of this country in hosting and organising sport events.

With this agreement we added value to our sport consultancy agency ,Vis Sport & Entertainment , offering a new and important tool for companies investing in sports.  We firmly believe that this makes a key difference in the market place for a sponsor or a sponsoree in any phase of the sponsorship process.”

Stephen Proctor, Managing Director of Sports Marketing Surveys commented:-

“Turkey has a population of nearly 70,000,000 of whom half are aged 35 or younger.  As it becomes more integrated with its western neighbours, Sport is clearly becoming a major element in the cultural and marketing mix.  Our association with Vis Sport gives us a great opportunity to benefit from this development, and to help Turkish companies adopt ‘best practice’ from more sportingly developed markets”

For more information contact:

Stephen Proctor  
Sports Marketing Surveys Ltd 
Tel: +44 1932 350600

Alfonso De Stefano
Sports Marketing Surveys, Turkey
Tel:  +90 (216) 557 8295

10 February 2005

Editor’s Notes:
Sports Marketing Surveys Ltd is one of the world’s leading sponsorship and sports research agencies.  Established in 1984, Sports Marketing Surveys is entirely independent and celebrates 20 years in the industry this year.   The company has its headquarters in the UK and through its network of international offices provides multi-country research to sponsors, rights holders, federations, sports goods manufacturers and those wanting information on the industry.