Until now, the potential of online sports market research has been under exploited. It is one of the quickest, most cost efficient and targeted methods of carrying out research and now that more and more companies are using the internet for advertisement and sponsorship, it is becoming invaluable.

Sports Marketing Surveys Ltd, the leading independent international sports marketing research company, has identified this gap and we are keeping you up to date with our internet division – Sporting Insights.

The beauty of Sporting Insights is that it allows us to be on the pulse of topical issues, receiving feedback on episodes as they unfold. Current research is examining opinions on replica kit prices and the success, or not, of ITV’s `The Premiership’. Watch this space for the results!!

Other Hot Tips from Recent Sporting Insights Research:

* Sport brands – less than half the fitness participants in the UK care which brand they use for exercise, opting more for comfort and quality than anything else.

* The majority of F1 fans surveyed responded with a categorical ‘No Way’ to Pay TV.

* The most popular retail location for purchasing F1 merchandise is online.

* The biggest user group on sport sites is the 18 – 34 age group.

* Many sports fans spend 5+ hours a week on the internet for personal use.

* Sporting Insights have a plethora of hot tips and interesting facts from our online research. We will keep you up to date with our latest information by sending press releases.

For further information please contact:
Sarah Hutchison or Christopher Rimmer
Sports Marketing Surveys
Tel: 01932 350600