Sports fans and participants form one of the biggest groups online, yet information about them is scarce.

Sports Marketing Surveys Ltd, the leading independent international sports marketing research company, has identified this gap and launched its new internet division – Sporting Insights.

After a year of development, Sporting Insights is the first online research service that tracks the profile of sports fans and participants online on an ongoing basis. Traffic for the tracking study is sourced through links on major global sport sites.

Since its launch at the end of last year, Sporting Insights has already collected detailed information from an international sample of over 6,000. This sample is growing daily and Sporting Insights will be tracking the trends and habits of sports fans online indefinitely.

Through the tracking study, Sporting Insights is also developing a panel of sports fans to carry out further bespoke research. The panel provides a cost efficient and effective way to reach sports fans around the world.

An additional benefit of this research is that the results are available to clients and partners of Sporting Insights online and at their convenience.

Already Sporting Insights can confirm that the biggest user group on sport sites is the 18 – 34 age group and that 75% of visitors are male – a notoriously difficult group for advertisers and sponsors to target. Furthermore, most sports fans spend 5+ hours on the internet for personal use a week and 70% of the sample admitted to buying goods online.

To find out more about Sporting Insights and how to subscribe please contact:

Christopher Rimmer on 01932 350600 or chris@sportinginsights.com